Direct Marketing Educational Foundation Announces Partnership with Elsevier

DMEF Starts New Chapter in the Life of the Journal of Interactive Marketing®

New York, NY, September 2, 2008 — The Direct Marketing Educational Foundation (DMEF) today announced a new publishing partnership for the Journal of Interactive Marketing® (JIM). Effective January 1, 2009, Elsevier will be publisher of the JIM, making the latest research available both in print and online. The JIM is regarded as the leading peer-reviewed, academic research journal in the areas of direct, interactive, database, and Internet marketing.

Elsevier is recognized for its close relationship with the scientific community and for consistently delivering the world’s leading research across the broad spectrum of marketing sciences. By partnering with Elsevier, DMEF strengthens its own intentions to be a thought leader and catalyst for new ideas and fresh research within the direct/interactive marketing community, which will further its mission to attract, educate, and place new talent in this field.

In celebration of the renewed partnership, JIM will debut a special double issue: Volumes 23.1 and 23.2 (Q1 and Q2 respectively) in 2009, featuring more than 15 articles from leading interactive marketing scholars. Entitled “The Future of Interactive Marketing,” the issue will cover both state-of-the-art and future directions in the multichannel, interactive marketing community.

“On behalf of the DMEF’s Board of Trustees it gives me great pleasure to announce that DMEF will work with Elsevier to publish our premier academic journal, effective January 2009,” said DMEF President Terri L. Bartlett. “Our partnership with Elsevier will help DMEF build an even greater, more successful academic research journal to meet the vast changes taking place in this rapidly evolving field. We are all eager to start this new chapter in the life of the JIM.”

“I am delighted to welcome the DMEF's Journal of Interactive Marketing ® as a great complement to Elsevier's content and mission,” said Sammye Fuqua Haigh, publisher for Elsevier's journals in Accounting, Marketing, International Business, and Management of Technology.

Since 1966, DMEF has worked on multiple fronts to support direct/interactive marketing education at colleges and universities across the country. Now, with this partnership with Elsevier, the JIM will continue to broaden DMEF’s reach throughout the global academic community, both in print and online.

For the balance of 2008 and Volume 22, DMEF will continue to work with its prior publisher to publish original, peer-reviewed content consistent with the JIM’s reputation of integrity and quality. The JIM welcomes interdisciplinary work, papers with multi-method approaches, articles on global issues in interactive marketing, and manuscripts involving multichannel interactive marketing approaches.

Submissions of manuscripts for consideration in upcoming issues of the JIM are ongoing. Papers and cases are to be submitted via email for review to Managing Editor Barbara W. Hruska at bhruska@the-dma.org.

About Direct Marketing Educational Foundation (DMEF)

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students by continuously improving the teaching of world-class direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready direct marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies, and regional clubs and associations. Funds raised go toward a broad range of world-class educational programs.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 250 colleges and universities offer courses in direct/interactive marketing, 20 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.the-dmef.org.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical, and medical information products and services. Working in partnership with the global science and health communities, Elsevier’s 7,000 employees in over 70 offices worldwide publish more than 2,000 journals and 1,900 new books per year, in addition to offering a suite of innovative electronic products, such as ScienceDirect (http://www.sciencedirect.com), MD Consult (http://www.mdconsult.com), Scopus (http://www.info.scopus.com), bibliographic databases, and online reference works.

Elsevier (http://www.elsevier.com) is a global business headquartered in Amsterdam, The Netherlands and has offices worldwide. Elsevier is part of Reed Elsevier Group plc (http://www.reedelsevier.com), a world-leading publisher and information provider. Operating in the science and medical, legal, education and business-to-business sectors, Reed Elsevier provides high-quality and flexible information solutions to users, with increasing emphasis on the Internet as a means of delivery. Reed Elsevier's ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

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