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DMA08 Connects Web 2.Next With Attendees Puts Conference in their Hands
DMA’s Annual Conference & Exhibition October 11 – 16 in
New York, NY, September 29, 2008 — For the first time ever, the Direct Marketing Association’s (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.
At DMA08, October 11-16 in
“For DMA08, we are employing various online and mobile technologies with one core mission in mind,” said
DMA is also launching its first ever DMA08 widget. Aside from reading event highlights and DMA08 content via the widget, attendees can also find keynote, special event, and mobile information, as well as link directly the DMA08 site. The DMA08 widget can also be easily shared with friends, put on Facebook, MySpace, and any other social platform. This fun, interactive tool will let users upload their headshot and paste it onto a dancing Elvis body. Another exciting bonus of the DMA08 widget is the exclusive $100 registration discount only accessible when downloaded.
“Our new widget marketing is another example of how DMA08 is taking attendees to the cutting edge,” said McDonnough. “In this digital age, marketers know the importance of maximizing their campaigns by using every channel — and DMA is having some fun doing just that.”
The DMA08 widget is being offered via the cooperative efforts of DMA and Media Fuse, Inc., a new type of agency with a core focus in Web 2.Next campaign strategy and management.
“Online advertising continues to explode — internet ad spending has now surpassed spending on other advertising channels,” said Michael Quintos, president and CEO of Media-Fuse. “We are very excited to work with DMA in bringing ‘Web 2.Next concepts and strategies’ to the thousands of DMA08 attendees.”
To help make the most of all that will be at attendees’ disposal during the conference, DMA is presenting MyDMA08. This online, automated tool offers users an interactive event planner, an online introductions network, event search capabilities, and intelligence matching that will help craft the ultimate show experience based on personal interests, needs, and schedules. At this portal, registrants build their profiles and then MyDMA08 goes to work, finding attendees the best networking and information-gathering opportunities at DMA08.
Quite simply, MyDMA08 is an attendees’ personal assistant that intelligently mines through the DMA08 community finding the knowledge, people, and products of value. This free tool automatically activates when attendees register for the show. To learn more about MyDMA08, please click here or visit http://www.dma08.org/MyDMA08.
MyDMA08 is being offered via the cooperative efforts of DMA and BDMetrics.
“MyDMA08 allows attendees to customize DMA08 around their specific needs and interests, making the show more relevant to them,” said Paul Navarro, General Manager, Communities for BDMetrics. “By using this powerful planning tool attendees can quickly and easily find the exhibitors, products, and conference sessions of most to them thereby maximizing their time at DMA08. And, with the MyDMA08 EventMaps every exhibitor the attendee adds to their event plan automatically is mapped to the online MyDMA08 EventMaps. Last year, 77 percent of attendees used the MyDMA07 portals. We hope even more attendees use MyDMA08 this year.”
Additionally, DMA is offering attendees two mobile tools to navigate the
The new DMA08 mobile website, www.dma08.mobi which is viewable on mobile phone browsers, will give conference goers the lay of the land, including keynote, event, and session highlights, the “schedule-at-a-glance,” and even pre-registration for exclusive show content via email.
The new DMA08 SMS mobile concierge will be available on site to all registrants and will completely revolutionize their overall conference experience. Attendees send a text message of the keyword INFO, a space, and their question to 47201, and within seconds they are connected. (Standard text message rates apply.)
These two DMA08 mobile initiatives are being offered via the cooperative efforts of DMA and mobile software platform provider, iLoop Mobile, Inc.
About DMA08 Conference & Exhibition
The DMA08 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA08, which will be held October 11-16 in
For information about DMA08 exhibition and sponsorship opportunities, please contact
DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at firstname.lastname@example.org. For information about DMA’s requirements for press credentials, visit http://www.the-dma.org/press/pressevents.shtml. For additional information or queries, contact DMA at email@example.com or 212.768.7277, ext. 1422.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
About Media Fuse, Inc.
About iLoop Mobile, Inc.
iLoop Mobile is the leader in mobile technology and services for interactive mobile marketing, mobile advertising and mobile content distribution. Their award-winning mFinity software platform takes the complexity out of mobile, making it fast and easy for companies to independently create, connect, and manage mobile campaigns worldwide. iLoop
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