Email Experience Council Releases Email Marketing Q&A's

eec Adds to Growing Library of Resources for New Email Marketers

New York, NY, October 1, 2008 — The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of the Email Marketing Q&A’s, a set of 20 commonly asked email marketing questions and their answers.

“Because of email marketing’s phenomenal return on investment, we continue to see a significant influx of new marketers into the community,” said Jeanniey Mullen, eec founder and chief marketing officer of Zinio and VIVMag. “To help address the questions that these new practitioners invariably have, our members have assembled this list of commonly asked questions and provided solid answers.”

“Education is an important pillar of the eec’s mission,” said Ramesh Lakshmi-Ratan, Ph.D., DMA’s executive vice president and chief operating officer. “The new Email Marketing Q&A’s are another great example of how the eec is leading the way on establishing best practices across the rapidly growing email marketing community.”

Some of the Email Marketing Q&A’s include:

· How much does it cost to buy an email list?

· Do I need to get permission in order to send emails to customers?

· How often should I email subscribers?

· What is the best day of the week to send email?

· Is it possible to embed videos in emails?

· Everyone on my file has opted in, so why do I get spam complaints?

· In the wake of the latest CAN-SPAM ruling (effective July 7, 2008), what has changed?

“There tends to be some confusion and misinformation about email marketing best practices,” said Lauren Skena, account director at Epsilon and previous eec Member Initiatives Advisory Committee chair who created the Email Marketing Q&A’s. “We are happy to share our knowledge and information through the eec in order to help new email marketers improve their programs.”

The Email Marketing Q&A’s are amongst a growing library of eec resources for practitioners who are new to email marketing. Other resources include email checklists, useful tools and links, industry blogs, an email glossary, and an array of free reports available in the eec Whitepaper Room.

The Email Marketing Q&A’s can be found by clicking here.

About the Email Experience Council (eec)

The Email Experience Council (eec) (www.emailexperience.org), the Direct Marketing Association’s vertical working group that is focused on the email marketing industry, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, eec members are setting the standards for email through Member Roundtables. The eec members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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