DMA Utilizes Specialized "Voice of Customer" Research to Improve DMA08 and Future Conferences

New York, NY, October 6, 2008 —The Direct Marketing Association (DMA) is nearing the kick-off of this year’s annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing. DMA is more committed than ever to providing a vibrant and relevant conference for both the loyal marketers who have been attending for years and the new generation of marketers attending in Las Vegas this year, for the first time.

With ever-increasing technology and innovation, the challenge of accommodating the world’s largest group of multichannel marketing professionals grows every year. Through a recent partnership with Ernan Roman Direct Marketing who conducted in-depth “Voice of the Customer” (VOC) research, DMA is now using the findings from this specialized research to deliver the best events and value-added information to the direct marketing community.

The powerful, customer-driven strategies, based on the VOC research insights, will invigorate and enrich DMA’s seminars and conferences. Specific results from the VOC research have provided an in-depth understanding of people’s perceptions and expectations, helping DMA further develop customer-focused changes for their upcoming events.

These valuable marketing strategies are already being put into place, and DMA08 attendees can learn more about the Voice of the Customer research from Ernan Roman who will be conducting a pre-conference intensive on Acquisition and Retention entitled: Achieving Breakthrough Opt-In Driven Multichannel Marketing; Learn the 5 Critical Steps.

DMA believes in constantly improving upon all aspects of its offerings, and these practical, customer-driven guidelines will benefit not only attendees of the DMA08 conference, but future conference attendees and exhibitors as well.

About DMA08 Conference & Exhibition

The DMA08 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA08, which will be held October 11-16 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA08’s exhibit hall will feature 575 exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma08.org.

For information about DMA08 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, visit http://www.the-dma.org/press/pressevents.shtml. For additional information or queries, contact DMA at pressregistration@the-dma.org or 212.768.7277, ext. 1422.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

About Ernan Roman

Ernan Roman Direct Marketing, (ERDM) is the strategic marketing consultancy founded by industry pioneer Ernan Roman. ERDM services Fortune clients such as Microsoft, NBC, Walt Disney, Hewlett-Packard and growth companies such as Golden Rule Insurance and AmieStreet.com. To contact Ernan Roman email ernan@erdm.com or call 718.225.4151.

# # #

RSS Subscription