DMA Names eBay 2008 Marketer of the Year During DMA08 in Las Vegas

Las Vegas, NV, October 14, 2008 — The Direct Marketing Association (DMA) today honored eBay with their 2008 Marketer of the Year Award during a ceremony at the Las Vegas Convention Center, held during the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.

Each year, the DMA Marketer of the Year award honors either a company or an individual for outstanding achievements in the multichannel direct marketing process. This year, John A. Greco, Jr., DMA’s president & CEO, presented Jed Paulson, eBay senior manager of marketing technology, with the award.

eBay’s outside-the-box thinking and constant search for new concepts and methods for optimally communicating with customers has added an entirely new dimension to the power of direct.

Past DMA Marketers of the Year:

2007 Microsoft-MSN

2006 Yahoo! Inc.

2005 David Neeleman, JetBlue Airways

2004 Jason Ackerman, FreshDirect

2003 Lowell W. “Bud” Paxson, Paxson Communications Corporation

2002 Shelly Lazarus, Ogilvy & Mather Worldwide

2001 Thomas O. Ryder, The Reader’s Digest Association

2000 Janice Brandt, America Online, Inc.

1999 Jay Walker, Priceline.com

1998 Don Peppers and Martha Rogers, Marketing 1to1 Peppers & Rogers Group

1997 Susan Hendricks, Metromail Corporation

1996 Jim McCann, 1-800-FLOWERS

1995 Jack E. Rosenfeld, Hanover Direct, Inc.

1994 Richard Wolter, The Columbia House Company

1993 Jack Miller, Quill Corporation

1992 Jerome W. Pickholz, Ogilvy & Mather Direct

1991 Robin B. Smith, Publishers Clearing House

1990 Richard L. Benson, The Benson Organization

1989 Stan Rapp & Tom Collins, Rapp & Collins Inc.

1988 Walter Weintz, The Weintz Company, Inc.

1987 Rose Harper, The Kleid Group

1986 Alexander C. Hoffman, Doubleday & Company

1985 Harold L. Schwartz, Montgomery Ward & Co.

1984 Henry C. Cowen, The Cowen Group, Inc.

1983 Robert J. Teufel, Rodale Press

1982 David Heneberry, RCA Selecta Vision Video Discs

1981 Joseph Sugarman, JS&A

1980 Leon A. Gorman, L.L. Bean

1979 Victor Sawdon, The Sawdon Company, Inc.

1978 Robert B. Clarke, Grolier Enterprises, Inc.

1977 Nat Ross, Lincoln Graphic Arts, Inc.

1976 Lou Kislik, Publishers Clearing House

1975 Cornelius Keating, CBS/Columbia House

1974 Joan Manley, Time-Life Books

1973 Joseph Segal, The Franklin Mint

1972 Jerome S. Hardy, The Dreyfus Fund

1971 Herman “Sonny” Schwartz, Fingerhut Corporation

1970 Leonard Carlson, Sunset House

1969 Walter Hitesman, Reader’s Digest

1968 Raymond C. Hagel, Macmillan Inc.

About eBay

Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, Shopping.com, and others. eBay Inc. is headquartered in San Jose, California.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — will spend $176.9 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.057 trillion in incremental sales. In 2008, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also in 2008, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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