DMA PRESENTS 2008 INTERNATIONAL ECHO AWARDS: COMPLETE LIST OF WINNERS

Las Vegas, NV, October, 14, 2008 — The Direct Marketing Association (DMA) tonight presented its 2008 International ECHO Awards at the Bellagio Las Vegas during DMA08 Conference & Exhibiton, which concludes Thursday, October 16 in Las Vegas.

The following is the complete list of this year’s International ECHO Awards winners, including the six special awards and Gold, Silver, and Bronze ECHO winners.

* * *

2008 Special ECHO Awards

Diamond ECHO

Consumer

Not-For-Profit

Client: Action Against Hunger ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: Niger Luxury Club

A. Eicoff Broadcast Innovation Award

Consumer

Insurance

Client: MORE TH>N ― Horsham, United Kingdom

Agency: stephens francis whitson ― London, United Kingdom

Campaign: Russian Doll Houses

USPS Gold Mailbox Award

Business-to-Business

Business Consumer and Services

Client: Royal Mail ― London, United Kingdom

Agency: Proximity London ― London, United Kingdom

Campaign: Chocolate letter

Henry Hoke Award

Consumer

Automotive

Client: Daimler AG, smart ― Stuttgart, Germany

Agency: Proximity Germany GmbH ― Hamburg, Germany

Campaign: The Search for Europe's Unsung Heroes.

Digital ECHO

Consumer

Publishing/Entertainment

Client: Showtime Networks ― New York, NY

Agency: Outrider ― St. Louis, MO

Campaign: 'The Tudors' New Series Launch

Search Marketing Award

Consumer

Retail/Direct Sales

Client: National Jean Company – Bethesda, MD

Agency: SearchAdNetwork - - Denver, CO

Campaign: Designer Search Campaign

2008 International GOLD ECHO Winners

Business-to-Business

Automotive

Client: Daimler AG, smart ― Stuttgart, Germany

Agency: Proximity Germany GmbH ― Hamburg, Germany

Campaign: think smart

Consumer

Business Consumer and Services

Client: DHL Express (Malaysia) Sdn Bhd ― Kuala Lumpur, Malaysia

Agency: OgilvyOne Worldwide Malaysia ― Kuala Lumpur, Malaysia

Campaign: DHL and Karen

Business-to-Business

Business Consumer and Services

Client: Royal Mail ― London, United Kingdom

Agency: Proximity London ― London, United Kingdom

Campaign: Royal Mail ⁬ Chocolate letter

Business-to-Business + Consumer

Business Consumer and Services

Client: Royal Mail ― London, United Kingdom

Agency: Proximity London ― London, United Kingdom

Campaign: Royal Mail: Direct mail loves Email ⁬ Mr. Complete

Consumer

Communications/Utilites

Client: Partner Communications Ltd ― Rosh Haayin, Israel

Agency: propaganda ― Hadar - Am, Israel

Campaign: orange Right for You

Consumer

Communications/Utilites

Client: Cell C ― Johannesburg, South Africa

Agency: ProximityTTP ― HYDE PARK JOHANNESBURG, South Africa

Campaign: Hummerville

Business-to-Business

Financial Products and Services

Client: Caja Madrid ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: 'THE WAY I AM' FUNDS

Business-to-Business

Financial Products and Services

Client: Quorum Federal Credit Union ― Purchase, NY

Agency: True North Inc. ― New York, NY

Campaign: ‘Spread the Wealth’ Referral Program

Consumer

Insurance

Client: Cigna ― Wellington, New Zealand

Agency: Rapp Collins, New Zealand ― Auckland, New Zealand

Campaign: Distill 08

Business-to-Business

Not-For-Profit

Client: BIANZ ― Christchurch, New Zealand

Agency: Blackwood Communications Group ― Auckland, New Zealand

Campaign: NZ Bakery of the Year Competition

Consumer

Not-For-Profit

Client: Action Against Hunger ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: NIGER LUXURY CLUB

Consumer

Product Manufacturing Distribution

Client: Diageo Ireland ― Dublin 8, Ireland

Agency: RMG Target ― Dublin, Ireland

Campaign: Guinness - It's Alive Inside

Business-to-Business + Consumer

Retail/Direct Sales

Client: The Warehouse Ltd ― Auckland, New Zealand

Agency: AIM Proximity ― Auckland, New Zealand

Campaign: Get in on the secret

Consumer

Retail/Direct Sales

Client: The Glenmorangie Company ― Edinburgh, Scotland

Agency: STORY ― Edinburgh, Scotland

Campaign: Ardbeg Corryvreckan

Consumer

Travel & Hospitality/Transportation

Client: Weekendesk ― Barcelona, Spain

Agency: CP Proximity ― Spain

Campaign: THE GREAT ESCAPE

2008 International ECHO Silver Winners

Business-to-Business

Automotive

Client: BMW Malaysia Sd. Bhd ― Cyberjaya, Malaysia

Agency: BBDO/Proximity Malaysia ― Kuala Lumpur, Malaysia

Campaign: What's in the Hercules?

Consumer

Automotive

Client: Fiat Automóveis ― Betim, Brazil

Agency: Giovanni+Draftfcb ― São Paulo, Brazil

Campaign: New Stilo Dualogic Launch Campaign

Consumer

Automotive

Client: Daimler AG, smart ― Stuttgart, Germany

Agency: Proximity Germany GmbH ― Hamburg, Germany

Campaign: The Search for Europe's Unsung Heroes.

Consumer

Automotive

Client: Volkswagen UK ― Milton Keynes, United Kingdom

Agency: Proximity London ― London, United Kingdom

Campaign: Golf Plus Gardener's Friends

Consumer

Automotive

Client: Land Rover North America ― Irvine, CA

Agency: Wunderman ― Irvine, CA

Campaign: Land Rover Owner In-Market 'HERO' Curriculum

Business-to-Business

Business Consumer and Services

Client: United States Postal Service ― Washington DC

Agency: Campbell-Ewald ― Warren, MI

Campaign: DM Personalization

Consumer

Business Consumer and Services

Client: Natural Servicios ― Buenos Aires, Argentina

Agency: CP Comunicación Proximity ― Buenos Aires, Argentina

Campaign: Thank you, Mr. Administrator!

Business-to-Business

Business Consumer and Services

Client: Shackleton ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: iJam

Consumer

Communications/Utilites

Client: Telecom Argentina ― Buenos Aires, Argentina

Agency: CP Comunicación Proximity ― Buenos Aires, Argentina

Campaign: All you need is fresh air

Business-to-Business

Communications/Utilites

Client: Fredag ― Oslo, Norway

Agency: Fredag ― Oslo, Norway

Campaign: NetCom Talkshow

Consumer

Communications/Utilites

Client: Vodafone ― Sydney, Australia

Agency: RMG Connect ― Sydney, Australia

Campaign: Vodafone Delight

Business-to-Business

Communications/Utilites

Client: LOCALIA TV ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: THE BIGGEST PROMO IN HISTORY

Consumer

Financial Products and Services

Client: American Express Bank Limited ― Mumbai, India

Agency: OgilvyOne Worldwide ― Mumbai, India

Campaign: Sweet Dreams

Consumer

Financial Products and Services

Client: Citibank S.A. ― São Paulo, Brazil

Agency: RS ― São Paulo, Brazil

Campaign: ⁬Second intention marriage⁬

Business-to-Business

Financial Products and Services

Client: Caja Madrid ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: SENSE & SENSIBILITY

Consumer

Financial Products and Services

Client: First National Bank ― JHB/South Africa

Agency: Action Ambros’ ― Sunninghill, South Africa

Campaign: Debt repair – Hobo mailer

Consumer

Insurance

Client: COUNTRY Financial ― Bloomington, IL

Agency: Progressive Impressions International (Pii) ― Bloomington, IL

Campaign: Grow Your Retirement

Business-to-Business

Insurance

Client: Trade Marketing Manager ― Barcelona, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: FROM OFFICE TO GREEN

Business-to-Business

Insurance

Client: Nokia Finland ― Antwerp, Belgium

Agency: These Days ― Antwerpen, Belgium

Campaign: Nokia Jealous Computers

Business-to-Business

Insurance

Client: Anthem National Accounts ― New York, NY

Agency: Wikreate ― San Francisco, CA

Campaign: Ecosphere - Simple is more complex than it looks.

Consumer

Not-For-Profit

Client: Save the Children Romania ― Bucharest, Romania

Agency: Proximity Bucharest ― Bucharest, Romania

Campaign: Heaven vs Hell

Consumer

Not-For-Profit

Client: University of Waikato ― Hamilton 3240, New Zealand

Agency: Publicis Dialog ― Auckland, New Zealand

Campaign: The University of Waikato: The Great Social Experi

Consumer

Not-For-Profit

Client: Unicef Germany ― Köln, Germany

Agency: Serviceplan Gruppe GmbH & Co. KG ― Munich, Germany

Campaign: ProAging

Business-to-Business + Consumer

Not-For-Profit

Client: Action Against Hunger – Madrid, Spain

Agency: Shackleton – Madrid, Spain

Campaign: BEASTS

Consumer

Not-For-Profit

Client: Oxfam New Zealand ― Auckland, New Zealand

Agency: TEQUILA ― Auckland, New Zealand

Campaign: Unwrapped

Consumer

Product Manufacturing Distribution

Client: GEA Westfalia Separator Norway ― Oslo, Norway

Agency: Bates United ― Oslo, Norway

Campaign: Running clear

Consumer

Product Manufacturing Distribution

Client: Casademont ― Bonmati, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: ROTTEN ENVY

Consumer

Publishing/Entertainment

Client: Showtime Networks ― New York, NY

Agency: Outrider ― St. Louis, MO

Campaign: 'The Tudors'/Showtime Networks New Series Launch

Consumer

Publishing/Entertainment

Client: ABC Entertainment ― Burbank, CA

Agency: True North Inc. ― New York, NY

Campaign: Plant A Daisy Website

Business-to-Business

Retail/Direct Sales

Client: Weta Workshops ― Wellington, New Zealand

Agency: TOUCH/CAST NEXT ― Wellington, New Zealand

Campaign: Rayguns!

Business-to-Business

Travel & Hospitality/Transportation

Client: Air New Zealand ― Auckland, New Zealand

Agency: AIM Proximity ― Auckland, New Zealand

Campaign: Grabaplane

Consumer

Travel & Hospitality/Transportation

Client: SAS Scandinavian Airlines ― Kastrup, Denmark

Agency: Relationshuset ― Copenhagen Ø, Denmark

Campaign: SAS – The Travel Policy Generator

2008 International ECHO Bronze Winners

Business-to-Business

Automotive

Client: Audi ― Botany, Australia

Agency: MassMedia Studios ― Surry Hills, Australia

Campaign: Audi S3 'Not For Everyone'

Consumer

Automotive

Client: CHRYSLER ― Le Chesnay, France

Agency: PROXIMITY BBDO ― Boulogne-Billancourt cdx, France

Campaign: Chrysler Sebring

Consumer

Automotive

Client: Mercedes-Benz Vertriebsorganisation Deutschland ― Berlin, Germany

Agency: Proximity Germany GmbH ― Hamburg, Germany

Campaign: The smart Hunts the Mouse!

Consumer

Business Consumer and Services

Client: Coupons, Inc. ― Mountain View, CA

Agency: Farstar ― Frisco, TX

Campaign: Coupons Inc. 'Hit The Moving Target'

Consumer

Business Consumer and Services

Client: Direct Marketing Association ― New York, NY

Agency: G2 Direct and Digital ― New York, NY

Campaign: 2007 ECHO Awards Campaign

Consumer

Business Consumer and Services

Client: IBM ― Princeton, NJ

Agency: Ogilvy ― New York, NY

Campaign: IBM's 360 CIO Campaign

Business-to-Business

Communications/Utilities

Client: Posten Norge ― Oslo, Norway

Agency: Fredag ― Oslo, Norway

Campaign: Order your own DM – we always deliver as promised

Business-to-Business

Communications/Utilites

Client: Optus Business ― Sydney, Australia

Agency: Leo Burnett Sydney ― Sydney, Australia

Campaign: Optus Business Safari DM Pack

Consumer

Communications/Utilites

Client: NetCom GSM AS ― Olso, Norway

Agency: McCann Direkte MRM Partners ― Oslo, Norway

Campaign: The Nocturnal Butterfly Kit

Business-to-Business

Communications/Utilites

Client: BBC TV Licensing ― London, United Kingdom

Agency: Proximity London ― London, United Kingdom

Campaign: TV Licensing 'No Excuse' campaign

Consumer

Communications/Utilites

Client: Telenor ― Fornebu, Norway

Agency: Rapp Collins DDB ― 0306 Oslo, Norway

Campaign: Who' your family now?

Business-to-Business

Communications/Utilites

Client: CEPSA ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: WINTER LOVERS

Consumer

Financial Products and Services

Client: NAB ― Melbourne, Australia

Agency: Clemenger Proximity ― Melbourne, Australia

Campaign: Breathing Space

Business-to-Business

Financial Products and Services

Client: American Express Argentina ― Buenos Aires, Argentina

Agency: OgilvyOne worldwide ― Capital Federal, Argentina

Campaign: Letterenvelope

Business-to-Business

Financial Products and Services

Client: Royal Bank of Canada – Toronto, Canada

Agency: Proximity Canada – Toronto, Canada

Campaign: Crime Doesn’t Pay

Consumer

Financial Products and Services

Client: American Express Australia Ltd ― Sydney, Australia

Agency: Singleton OgilvyOne ― Sydney, Australia

Campaign: American Express Behavioural Targeting

Business-to-Business + Consumer

Information Technologies

Client: Hewlett Packard ― Sao Paulo, Brazil

Agency: Giovanni+Draftfcb ― São Paulo, Brazil

Campaign: HP 'Pencils' Mailing

Consumer

Information Technologies

Client: IBM Sweden ― Kista, Sweden

Agency: Ogilvy ― Stockholm, Sweden

Campaign: IBM: What makes you special?

Consumer

Information Technologies

Client: Symantec Brasil ― São Paulo, Brazil

Agency: Sunset Comunicação ― São Paulo, Brazil

Campaign: CIO Club

Consumer

Information Technologies

Client: Microsoft Digital Advertising Solutions ― Redmond, Washington

Agency: Wunderman New York ― New York, NY

Campaign: Microsoft adCenter

Consumer

Insurance

Client: MORE TH>N ― Horsham, United Kingdom

Agency: stephens francis whitson ― London, United Kingdom

Campaign: Russian Doll Houses

Consumer

Not-For-Profit

Client: KCSM-TV ― San Mateo, CA

Agency: Goodman Marketing Partners Inc. ― San Rafael, CA

Campaign: Steve Part Deux

Consumer

Pharmaceutical/Healthcare

Client: GlaxoSmithKline ― Moon Township, PA

Agency: Draftfcb ― Chicago, IL

Campaign: alli Readiness Campaign

Business-to-Business

Pharmaceutical/Healthcare

Client: Johnson & Johnson Vision Care Pacific ― Ultimo, Australia

Agency: MRM Worldwide Australia ― Woolloomooloo, Australia

Campaign: The Acuvue Wink and Blink Campaign

Business-to-Business

Product Manufacturing Distribution

Client: C. Josef Lamy GmbH ― Heidelberg, Germany

Agency: OgilvyOne worldwide GmbH ― Frankfurt am Main, Germany

Campaign: Addiction factor

Consumer

Product Manufacturing Distribution

Client: Levi® Strauss (Malaysia) Sdn Bhd ― Petaling Jaya, Malaysia

Agency: OgilvyOne Worldwide Malaysia ― Kuala Lumpur, Malaysia

Campaign: Half Lives

Consumer

Product Manufacturing Distribution

Client: PERSAN - Puntomatic ― Sevilla, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: MEN CAN ALSO DO IT

Consumer

Publishing/Entertainment

Client: Editorial Dossier ― Buenos Aires, Argentina

Agency: CP Comunicación Proximity ― Buenos Aires, Argentina

Campaign: Direct Marketing Launches a New Advertising Medium

Business-to-Business

Publishing/Entertainment

Client: SKY TV New Zealand ― Auckland, New Zealand

Agency: Rapp Collins, New Zealand ― Auckland, New Zealand

Campaign: Front Row Seats

Consumer

Publishing/Entertainment

Client: Random House Mondadori ― Barcelona, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: TENTH SYMPHONY

Consumer

Retail/Direct Sales

Client: Microsoft, Online Services Group ― Schiphol-Rijk, Netherlands

Agency: Etcetera ― Amsterdam, Netherlands

Campaign: MSN Chatfood

Consumer

Retail/Direct Sales

Client: NetCom as ― Oslo, Norway

Agency: McCann Direkte MRM Partners ― Oslo, Norway

Campaign: Agent

Consumer

Retail/Direct Sales

Client: Nestlé New Zealand ― Auckland, New Zealand

Agency: OGILVY ― Auckland, New Zealand

Campaign: CAFE MENU CUPSPACE Campaign

Business-to-Business

Retail/Direct Sales

Client: MARS ― Porto Salvo, Portugal

Agency: OgilvyOne ― Lisboa, Portugal

Campaign: Catsan Magazine

Business-to-Business

Retail/Direct Sales

Client: The Wine Society of India ― Mumbai, India

Agency: OgilvyOne Worldwide ― Mumbai, India

Campaign: Wine Mailers

Business-to-Business

Retail/Direct Sales

Client: La Carte des Vins ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: VINTAGE

Business-to-Business

Retail/Direct Sales

Client: Stacy's Pita Chip Company ― Randolph, Massachusetts

Agency: TracyLocke ― Wilton, CT

Campaign: Welcome to Stacys

Consumer

Retail/Direct Sales

Client: Shoppers Drug Mart ― Toronto, Canada

Agency: Blitz Direct, Data & Promotion ― Montreal, Canada

Campaign: Beauty-mobile

Consumer

Travel & Hospiltality/Transportation

Client: American Airlines AAdvantage Marketing ― Fort Worth, TX

Agency: TMAdvertsing ― Dallas, TX

Campaign: American Airlines AAdvantage Milestones

RSS Subscription