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Call for Nominations eec People's Choice: 2009 Best in Email Award
Award to be Presented During Email Evolution Conference, February 9-11, 2009
New York, NY, November 3, 2008 — The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a call for nominations for the eec People’s Choice: 2009 Best in Email Award. The award, which debuted last year as the Email Performance Award, will be presented to an individual or organization that has created an email marketing campaign which best demonstrates the full power of the email marketing channel.
Entries will be evaluated for their marketing strategy, creative components, and, most importantly, results. Permission-based email marketing campaigns from any industry vertical are eligible for entry into the award competition as long as results described have been achieved within the last 12 months.
eec members will select the winner from among the Email Performance Award finalists, which will be determined by the eec’s leadership and announced in mid-January. The winner will receive complimentary registration to the Email Evolution Conference being held at the Westin Kierland Resort and Spa in
The winner of ecc’s People Choice: 2009 Best in Email Award will also be placed into the semi-finals of DMA’s 2009 International ECHO Awards. Since 1929, the ECHO Awards, which are presented each October, have recognized the world’s outstanding multichannel direct marketing campaigns based on excellence in strategy, creativity, and results.
“The eec People’s Choice Award is truly a one-of-a-kind event,” said Jeanniey Mullen, eec founder and chief marketing officer of Zinio and VIVMag. “It is a unique opportunity for all members of the email marketing community to come together and celebrate the best in email. Entries to the People’s Choice Award best represent the elements that help define and shape the ongoing success and continued growth of email marketing.”
“According to new DMA research, every marketing dollar spent on email this year is forecast to generate a return of $45.06,” said Ramesh Lakshmi-Ratan, PhD, DMA’s executive vice president & chief operating officer. “During these uncertain economic times, it is more important than ever to honor powerful email marketers, and the eec People’s Choice: 2009 Best in Email Award entry campaigns will further demonstrate the full power of email marketing.”
Please click here for nomination forms. The deadline for submissions is Friday, November 21, 2008.
For a list of the 2008 winner and four finalists, please click here. For additional information on eec membership or the eec People’s Choice: 2009 Best in Email Award, please contact
About the Email Experience Council (eec)
The Email Experience Council (eec) (www.emailexperience.org), the email marketing arm of the Direct
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the
In 2008, marketers — commercial and nonprofit — will spend $176.9 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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