Call for Nominations eec People's Choice: 2009 Best in Email Award

Award to be Presented During Email Evolution Conference, February 9-11, 2009

New York, NY, November 3, 2008 — The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a call for nominations for the eec People’s Choice: 2009 Best in Email Award. The award, which debuted last year as the Email Performance Award, will be presented to an individual or organization that has created an email marketing campaign which best demonstrates the full power of the email marketing channel.

Entries will be evaluated for their marketing strategy, creative components, and, most importantly, results. Permission-based email marketing campaigns from any industry vertical are eligible for entry into the award competition as long as results described have been achieved within the last 12 months.

eec members will select the winner from among the Email Performance Award finalists, which will be determined by the eec’s leadership and announced in mid-January. The winner will receive complimentary registration to the Email Evolution Conference being held at the Westin Kierland Resort and Spa in Scottsdale, Arizona from February 9 — 11, 2009. The eec People’s Choice: 2009 Best in Email Award will be presented during a luncheon sponsored by Listrak.

The winner of ecc’s People Choice: 2009 Best in Email Award will also be placed into the semi-finals of DMA’s 2009 International ECHO Awards. Since 1929, the ECHO Awards, which are presented each October, have recognized the world’s outstanding multichannel direct marketing campaigns based on excellence in strategy, creativity, and results.

“The eec People’s Choice Award is truly a one-of-a-kind event,” said Jeanniey Mullen, eec founder and chief marketing officer of Zinio and VIVMag. “It is a unique opportunity for all members of the email marketing community to come together and celebrate the best in email. Entries to the People’s Choice Award best represent the elements that help define and shape the ongoing success and continued growth of email marketing.”

“According to new DMA research, every marketing dollar spent on email this year is forecast to generate a return of $45.06,” said Ramesh Lakshmi-Ratan, PhD, DMA’s executive vice president & chief operating officer. “During these uncertain economic times, it is more important than ever to honor powerful email marketers, and the eec People’s Choice: 2009 Best in Email Award entry campaigns will further demonstrate the full power of email marketing.”

Please click here for nomination forms. The deadline for submissions is Friday, November 21, 2008.

For a list of the 2008 winner and four finalists, please click here. For additional information on eec membership or the eec People’s Choice: 2009 Best in Email Award, please contact Ali Swerdlow at ali@emailexperience.org or 888.804.4521 x3.

About the Email Experience Council (eec)

The Email Experience Council (eec) (www.emailexperience.org), the email marketing arm of the Direct Marketing Association, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, eec members are setting the standards for email through Member Roundtables. The eec members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — will spend $176.9 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.057 trillion in incremental sales. In 2008, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also in 2008, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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