Direct Marketing Educational Foundation Hosts Student Career Forum

Annual Tri-State Area Event Sponsored by The Lee Epstein Fund

New York, NY, November 18, 2008 — The Direct Marketing Educational Foundation (DMEF) recently hosted its Annual Student Career Forum at the Ney Center in New York City, carrying on the annual tradition first initiated by The Lee Epstein Fund. The Forum is sponsored in large part by The Lee Epstein Fund, which was created as a DMEF Endowment Trust to continue the vision of its namesake to support students and their educational needs. With over 100 students from tri-state area colleges and universities in attendance, DMEF worked diligently on its mission: to attract, educate, and place top college students in the business of direct/interactive marketing.

“After 40 years of establishing relationships with professors and staff at both colleges and universities nationwide, DMEF has never been stronger and more equipped to deliver on our promise to generate, nurture, and enrich the talent pool to meet the future needs of the direct/interactive marketing field” said Terri L. Bartlett, DMEF president. “Given the vast changes taking place in the marketplace, we expect to see more students moving into this exciting field we call direct.”

Since 1966, DMEF has worked on multiple fronts to support direct/interactive marketing education at colleges and universities across the country. The continuation of the Annual Student Career Forum, possibly at a time when it is needed the most, is just another step the Foundation has taken to help students bridge the gap between the classroom and the boardroom.

This year’s successful event combined networking opportunities and valuable job-seeking strategies with presentations from a recognized community brand leader; a rising star in mobile marketing; and an up-and-coming student career coaching company.

· Sharon Saias, Senior Brand Manager, KRAFT/Gevalia

Wake Up to a New Coffee Experience: The Transformation of Gevalia

· Amanda Moskowitz, Client Services Director, ShopText

Direct Engagement Through SMS

· Meredith Trotta, President, The Polished Student

Beyond the Resume: An Inside Look at What Recruiters Really Think

About Direct Marketing Educational Foundation (DMEF)

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students in the business of direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready direct marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies, and regional clubs and associations. Funds raised go toward a broad range of world-class educational programs.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 255 colleges and universities offer courses in direct/interactive marketing, 31 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.directworks.org.

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