DMA Premieres Library of ECHO Awards Case Studies

Free Navigation through Campaigns Showcases

Effectiveness of Direct Marketing

New York, NY, November 25, 2008 — The Direct Marketing Association (DMA) today announced its new Library of ECHO Awards Case Studies, a web-based subscription plan allowing viewers to read the marketing strategies, dive deep into media selections and tactics, click around creatives, as well as see award winning results from DMA’s 2008 International ECHO Awards winners.

For nearly 80 years, and taking place every October, DMA’s International ECHO Awards honor talented marketers from around the globe whose stellar campaigns incorporate outstanding and innovative strategy, unprecedented creative and database technique, as well as astounding results.

Recently presented during the DMA08 Annual Conference and Exhibition in Las Vegas, and now available on the Internet, these interactive case studies showcase the 2008 Special Awards, Gold, Silver, and Bronze ECHO winners. Visitors can search DMA’s comprehensive Library of ECHO Awards Case Studies through four topics of interest: Award Level, Business Category, Campaign Name, and Media.

DMA’s ECHO Library can always be accessed and searched, for free, by all visitors. However, this restricted access will only give viewers static images and a brief campaign synopsis. DMA members accessing the ECHO Library will be prompted on the homepage and must sign-up for their subscription, available free, from now through January 31, 2009. After that date, all ECHO Awards case studies will be available for purchase only. Access to these information-rich campaigns will inspire new ideas, provide guidance for future campaigns, and demonstrate the true effectiveness of direct marketing.

To access DMA’s Library of ECHO Awards Case Studies, please click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — will spend $176.9 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.057 trillion in incremental sales. In 2008, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also in 2008, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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