2008 NCDM Database Excellence Awards Finalists Announced

New York, NY, December 2, 2008 — The Direct Marketing Association (DMA) and DIRECT magazine today announced the ten finalists of the 2008 NCDM Database Excellence Awards.

The awards honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases. Winners will be announced during a special luncheon ceremony on Tuesday, December 9, at the 2008 National Center for Database Marketing (NCDM) conference in Orlando, Florida.

The awards luncheon will be held from 12:30pm-1:30pm on Tuesday, December 9, at the Gaylord Palms Resort in Orlando. Comedian Chris Blackmore will serve as master of ceremonies for the event and will announce this year’s winners. Tickets are available for $50 in advance at www.ncdmevents.com, or $60 onsite. Luncheon admittance is also included with all NCDM full and two-day conference registrations.

“There’s no better time to honor our 2008 finalists for the hard work they’ve done this year than right now, when every dollar counts. These companies have achieved dramatic, measurable results by applying statistical techniques, leveraging system capabilities, or reorganizing to become more customer-focused,” said Angela Eastin, group show director, Penton Media.

“Each of the finalists has demonstrated ingenuity and creativity in leveraging their marketing databases,” said Yasmin Melendez, DMA’s group show director. “Every year our competition draws the best of the best, and this year is was no different. Congratulations to all 2008 NCDM Database Excellence Awards Finalists.”

The 2008 NCDM awards finalists excelled in one of the competition’s four categories: Analytics and Modeling Applications, Technological Applications, Multichannel Marketing, and B-to-B Marketing.

2008 NCDM Database Excellence Awards Finalists:

Analytics & Modeling Applications Category

· Charter Communications, Inc./The Allant Group

· Cisco Systems

· Valvoline Instant Oil Change/Catalyst Direct, Inc.

B-to-B Marketing Category

· Alvion/Sybase

· Michelin/DATACORE Marketing

Multichannel Marketing Category

· Alltell Wireless/Acxiom Corporation

· Merchants Bonding Company/Relationship Marketing, Inc.

· National Australia Bank/Teradata

Technological Applications Category

· Progressive Enterprise Ltd./Proximity iD Ltd.

· The Marketing Store

For more information on NCDM 2008 and to register, please visit www.ncdmevents.com.

About NCDM

Co-produced by DIRECT magazine and the Direct Marketing Association, the National Center for Database Marketing (NCDM) conference is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today’s direct marketing challenges using customer data and technology.

About DIRECT

DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting-edge of innovation. DIRECT’s franchises of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.

DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline and Magilla Marketing enewsletters; the online Buyer’s Guide; the National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Chief Marketer Network, which includes Chief Marketer, PROMO, and Multichannel Merchant.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — will spend $176.9 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.057 trillion in incremental sales. In 2008, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also in 2008, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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