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2008 NCDM Database Excellence Awards Finalists Announced
New York, NY, December 2, 2008 — The Direct Marketing Association (DMA) and DIRECT magazine today announced the ten finalists of the 2008 NCDM Database Excellence Awards.
The awards honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases. Winners will be announced during a special luncheon ceremony on Tuesday, December 9, at the 2008 National Center for Database Marketing (NCDM) conference in
The awards luncheon will be held from 12:30pm-1:30pm on Tuesday, December 9, at the Gaylord Palms Resort in
“There’s no better time to honor our 2008 finalists for the hard work they’ve done this year than right now, when every dollar counts. These companies have achieved dramatic, measurable results by applying statistical techniques, leveraging system capabilities, or reorganizing to become more customer-focused,” said Angela Eastin, group show director, Penton Media.
“Each of the finalists has demonstrated ingenuity and creativity in leveraging their marketing databases,” said
The 2008 NCDM awards finalists excelled in one of the competition’s four categories: Analytics and Modeling Applications, Technological Applications, Multichannel Marketing, and B-to-B Marketing.
2008 NCDM Database Excellence Awards Finalists:
Analytics & Modeling Applications Category
· Charter Communications, Inc./The Allant Group
· Cisco Systems
· Valvoline Instant Oil Change/Catalyst Direct, Inc.
B-to-B Marketing Category
· Michelin/DATACORE Marketing
Multichannel Marketing Category
· Alltell Wireless/Acxiom Corporation
· Merchants Bonding Company/Relationship Marketing, Inc.
· National Australia Bank/Teradata
Technological Applications Category
· Progressive Enterprise Ltd./Proximity iD Ltd.
· The Marketing Store
For more information on NCDM 2008 and to register, please visit www.ncdmevents.com.
Co-produced by DIRECT magazine and the Direct Marketing Association, the
DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting-edge of innovation. DIRECT’s franchises of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.
DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline and Magilla Marketing enewsletters; the online Buyer’s Guide; the National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Chief Marketer Network, which includes Chief Marketer, PROMO, and Multichannel Merchant.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the
In 2008, marketers — commercial and nonprofit — will spend $176.9 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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