Email Experience Council Presents Second Annual Email Evolution Conference

WHAT:             The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), hosts the second annual Email Evolution Conference.

WHERE:           Westin Kierland, Scottsdale, Arizona

WHEN:             February 9-11, 2009

WHY:                As challenges continue to affect marketing budgets in 2009, many companies are looking for ways to cut costs.  Email is becoming the “go-to” tool, as businesses attempt to power through these tough economic times.  Attendees will learn best practices, leading-edge strategies and techniques, as well as network with leaders in the email marketing community.

HIGHLIGHTS: 

·                           Stan Rapp, chairman of Engauge, delivers keynote address on Tuesday, February 13, 2009.  Do not miss this opportunity — whether you are a small-budget email marketer, a significant player with a sizable email budget, or a sophisticated email marketer moving to the next level — for a preview of what business needs now to win in the e-conomy.

·                           eec Certificate of Completion:  Earn your Certificate of Completion in Strategy and Theory, Client Case Studies, or Channel Effectiveness when you attend five of the eight sessions in a track.

HOW

(Attendees):  Advance attendee registration information can be obtained online at

                        www.emailevolution.org.

HOW

(Press):             Advance press registration information can be obtained online by emailing

                        pressregistration@the-dma.org.  Appropriate credentials are required. 

About the Email Experience Council (eec)

The Email Experience Council (eec) (www.emailexperience.org), the Direct Marketing Association’s (DMA) vertical working group that is focused on the email marketing industry, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value.  The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device.  Additionally, eec members are setting the standards for email through Marketing Roundtables.  The eec members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.  DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.  Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales.  Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product.  Also, there are today 1.6 million direct marketing employees in the US.  Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct:  Relevance.  Responsibility.  Results.

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