DMA and Multichannel Merchant Present the National Conference on Operations & Fulfillment (NCOF)

Winning Solutions and Ideas for Businesses to Survive and Thrive in 2009

WHAT: Direct Marketing Association (DMA) and Multichannel Merchant host the 19th Annual National Conference on Operations & Fulfillment (NCOF), sponsored by the United States Postal Service (USPS).

WHERE: Rio All-Suite Hotel, Las Vegas, Nevada

WHEN: March 23-26, 2009

WHY: The only operations and fulfillment conference for catalog, online, and multichannel retailers, NCOF is the place to find winning solutions and ideas to help your business survive and thrive through the uncertain economic challenges ahead in 2009. The event will offer information-rich conference sessions; insights into the latest trends impacting the direct marketing community; practical strategies, tactics, and ideas from leaders and experts; as well as suppliers, showcasing new products and services.

KEYNOTE SPEAKERS:

· Nolan W. Burris, president and chief vision-eer, Visionistics Enterprises, Inc.

· Robert Stephens, founder and CEO, Geek Squad

· Kathleen Peterson, chief vision officer, PowerHouse Consulting, Inc.

HOW

(Attendees): Advance attendee registration information can be obtained online at

www.ncof.com.

HOW

(Press): Advance press registration information can be obtained online by emailing

pressregistration@the-dma.org. Appropriate credentials are required.

About NCOF

The National Conference for Operations & Fulfillment (NCOF) is the only conference for catalog, online, and multichannel retailers. NCOF is dedicated to providing information, ideas, and trends in operations management to help companies achieve greater productivity, efficiency, quality, cost control, customer satisfaction, and profitability. With a 19-year track record of success delivering buyers and sellers of operations and fulfillment products, services and systems, NCOF’s unique back-end focus makes it an important educational resource for direct-to-customer business.

About Multichannel Merchant

MULTICHANNEL MERCHANT helps executives manage all facets of their business by providing superior analysis of successful strategies across all areas of multichannel marketing — print, catalogs, e-commerce, merchandising, operations, retail, and more. It is the one source that helps professionals capitalize on opportunities in their core businesses, and integrate strategies to maximize their success in each channel. MULTICHANNEL MERCHANT is part of Penton Media’s Chief Marketer Network, which includes Chief Marketer, PROMO, and DIRECT. www.multichannelmerchant.com

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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