Email Immersion at the Second Annual Email Evolution Conference

New York, NY, January 28, 2009 — The Email Experience Council (eec) and the Direct Marketing Association (DMA), together will host the second annual Email Evolution Conference, the event for email marketers, February 9-11 at the Westin Kierland in Scottsdale, Arizona.

As challenges continue to affect the entire marketing community, many companies are looking to cut costs. As a result, they are immersing themselves in email, which is quickly becoming the “go-to” tool as they attempt to power through these tough economic times. According to DMA’s 2008 “Integrated Marketing Media Mix” report, when marketers were asked to project how they will use media in the future, they projected a continuation of the media trends of the past three years — in other words, increased employment of digital media with a steady use of offline media. An overwhelming, eighty-one percent of respondents, expected an increase in email use — and that was before the extent of the weak financial situation was fully understood. (To purchase DMA’s “Integrated Marketing Media Mix” please, click here.)

“Email consistently delivers an impressive ROI and marketers need to be smart with every dollar they spend,” said Rachael Feigenbaum, DMA’s group show director. “This conference could not have come at a better time. The actionable strategies and solutions, in-depth research, and insightful forecasts will help everyone from the beginner email marketer up to the pro prepare for an unclear future. It makes practical business sense.”

The Email Evolution Conference helps attendees stay ahead of the competition with not only its first-rate keynote presentations, but its comprehensive educational sessions as well.

Keynote Presentations:

Tuesday, February 10

The Writing On the Wall for Winning in 2009: It’s the E-conomy Stupid!

Speaker: Stan Rapp, Chairman, Engauge

8:30 a.m. — 9:30 a.m.

Wednesday, February 11

The Great Email Debate

Moderator: Jeanniey Mullen, Founder, Email Experience Council; Global Executive Vice

President, Chief Marketing Officer, Zinio; Global Executive Vice President, Chief Marketing Officer, VIVmag

Panelists: Greg Cangialosi, President and Chief Executive Officer, Blue Sky Factory

Dave Hendricks, Executive Vice President, Datran Media

Peter Horan, Chief Executive Officer, Goodmail Systems

Bill McCloskey, Chief Executive Officer, Email Data Source

Kara Trivunovic, Founder & Principal, The Email Advisor

DJ Waldow, Director of Best Practices & Deliverability, Bronto Software, Inc.

8:30 a.m. — 9:30 a.m.

Attendees can customize their course of study from a variety of sessions along three tracks: Strategy and Theory, Case Studies and Action Items, and Channel Effectiveness, and can earn their eec Certificate of Completion in any of the three tracks by attending five of the eight sessions in one particular track.

eec’s Deliverability and Rendering Roundtable has released the “Deliverability Resource Guide” in cooperation with their session “Email Deliverability Success is a Strategy…Not a Game, and Not an Accident” along the Channel Effectiveness track. This 30-page report, now available in the eec’s Whitepaper Room, consolidates the most important aspects of managing an email marketing program. It offers in-depth information on key topics such as: infrastructure, reputation, display, and mail policies. For a full list of session tracks and information, please click here.

DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To read the credentials required for press registration, please click here. To request press registration, please email DMA at pressregistration@the-dma.org.

eec’s Deliverability Resource Guide can be purchased for $249 by visiting the eec’s Whitepaper Room by clicking here. Members of the eec may obtain the report at a discounted rate.

[Members of the press may request a free copy of the guide by contacting Ali Swerdlow of the eec at 212.790.1483 or ali@emailexperience.org.]

About the Email Experience Council (eec)

The Email Experience Council (eec) (www.emailexperience.org), the Direct Marketing Association’s vertical working group that is focused on the email marketing industry, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, eec members are setting the standards for email through Member Roundtables. The eec members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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