DMA and Multichannel Merchant Present ACCM 2009
Annual Conference for Catalog and Multichannel Merchants
Catalog ● Online ● Retail — The Largest Conference for 360˚ Marketers
WHAT: Direct Marketing Association (DMA) and Multichannel Merchant host the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM).
WHERE: Morial Convention Center,
WHEN: May 4-7, 2009
WHY: The journey of today’s customer from shopping to sale is more complicated than ever. A customer can peruse a catalog, research products on the web or view them in a retail store, and then make a purchase online. The constant shift between the catalog-web-retail-online worlds is controlled by the customer — and these days all customers are smart, savvy, and cost conscious. ACCM, the largest conference for 360˚ marketers, will help attendees gain a complete view of their customers. From creative design techniques, to tools that help drive online traffic, conversions, and sales, ACCM will provide proven methods that will bring stability to an unstable environment and offer strategies for growth in the tough times ahead.
KEYNOTE SPEAKERS:
· Claire Spofford, president, Appleseed’s Holdings, Inc.
· Linda LoRe, president & CEO, Frederick’s of
HOW
(Attendees): Advance attendee registration information can be obtained online at
HOW
(Press): Advance press registration information can be obtained online by emailing
pressregistration@the-dma.org. Appropriate credentials are required. Please visit the press section of the ACCM website for complete details.
About ACCM
Co-produced by the Direct Marketing Association and Multichannel Merchant, the Annual Conference for Catalog and Multichannel Merchants (ACCM) is the largest gathering of multichannel marketers who use catalogs, transactional websites, and retail stores to reach their customers. ACCM is an annual event which brings together multichannel professionals from a wide breadth of job functions and seniority levels for three days of education, access to new products and services, and peer networking.
About Multichannel Merchant
Multichannel Merchant is the leading information source for senior-level executives at catalog, online, retail and b-to-b merchants. Our suite of print, online and event services takes these industry professionals to the heart of multichannel retailing, helping them stay on top of tactics and techniques that are crucial to improving market share and profitability—while integrating front-end and back-end operations and everything in between. Our editors provide the expert strategic advice and practical techniques that operations professionals urgently need to improve efficiencies, productivity, cost savings, and customer service covering the entire fulfillment process—from the moment an order is entered to its delivery at the customer’s doorstep. For more information, visit http://www.multichannelmerchant.com.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the
In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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