DM Days 2009 New York Conference & Expo Bolder. Better.

Greater Concentration on Digital Marketing Reflects

Today’s Integrated Campaigns

June 16-18 in New York

New York, NY, February 25, 2009 — The Direct Marketing Association (DMA) today announced a bolder, better 2009 DM Days New York Conference & Expo. DM Days is set to take place June 16-18 at the Jacob K. Javits Convention Center in New York.

DMA’s recent “Integrated Marketing Media Mix” report found that marketers are integrating their media campaigns, adding email and other digital media in ever-increasing numbers to their pre-existing, offline media, which remain extremely important to the success of fully integrated campaigns. The 2009 DM Days New York Conference & Expo includes five new and improved educational tracks with over 30 sessions, four special intensive workshops, a search engine strategies training session, and two new pavilions. DM Days New York is the place to learn about new directions in the marketing community as well as leading-edge tools and techniques from experts on the cusp of innovative marketing.

“This year attendees will see a programming change that truly reflects integrated marketing, as DMA brings together a seamless blend of digital marketing with traditional, tried and true strategies,” said Rachael Feigenbaum, DMA group show director. “As marketing becomes more integrated it is important for companies to find their perfect mix of channels. DM Days is the place to find out what’s hot right now and how to make it work for you.”

Track highlights:

· Relationship Marketing in a Multichannel World

This track will address issues ranging from acquiring high-level customers to deepening your engagement with them through preference-driven multichannel communications.

· Digital Marketing & New Media

Topics discussed will provide attendees with best practices in digital marketing, as well as offer important insight regarding e-marketing trends, strategies, and analysis.

· Creative Strategies & Execution

This track will cover elements of copy, design, art direction, and format for all marketing channels. The sessions will discuss catalog, insert media, web, email, and more.

· Leveraging the Power of Your Brand

This track will address the need to maintain brand integrity across multiple media and sales channels, teaching critical elements for presenting brands appropriately across diverse media such as email, web, text, and print.

· Strategic Forecasts & Trends

These sessions offer an in-depth understanding of how to manage the overall marketing mix, as well as examine the big picture — the strategic and economic outlook and potential changes in direct marketing over the long-term.

Search Engine Strategies Training Session to be offered on Tuesday, June 16:

· Search Engine Strategies Training

Learn the essentials of search engine optimization, advanced analytics techniques, and uses of social media in marketing campaigns.

Special intensive workshops to be offered on Thursday, June 18:

· Relationship Marketing Workshop

Ernan Roman will provide attendees with an in-depth understanding of the 5 Critical Steps in achieving double-digit response rates; both B-to-B and B-to-C case studies will be discussed.

· Email Creative/Social Media Workshop

Lisa Harmon, founding partner and principal of Smith-Harmon, will give attendees actionable ideas for email design and how to effectively integrate social media campaigns.

· Mobile Marketing Workshop

Attendees will learn how to develop an effective mobile campaign, topics will include: how to pair up tools and brands, which partners to select, and how to measure results.

· Web Analytics Workshop

Attendees will learn the key elements that make for successful implementation, use, and management of Web analytics platforms.

Two new pavilions:

· New Solutions Showcase

New product showcases as well as resources for planning and executing successful marketing campaigns.

· Mobile Marketing Pavilion

One-on-one consultations and multimedia presentations from leaders in the mobile marketing community.

For more information or to register to attend DM Days NY, please visit www.dmdays.com. To link directly to registration please, click here.

To purchase DMA’s “Integrated Marketing Media Mix” report, please click here.

DMA will provide complimentary DM Days New York registrations for editorial staff of media outlets that cover multichannel direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For more information about our requirements for press credentials please, click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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