The Future is Now Nolan Burris, Chief Vision-eer Keynotes at NCOF
New York, NY, March 24, 2009 — The National Conference on Operations & Fulfillment (NCOF), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant kicked off today at the Rio All-Suite Hotel in
Burris formed Visionistics with the idea that if you can change the way business works, you’ll change the world. He believes that while technology is a critical part of business, people should learn to use it instead of the other way around. Burris made it is his goal to spread the message of integrity and ethics to our techno-driven world. Being chief vision-eer, it is his job to ‘see’ where technology can take us — and make sure we get there properly.
Acknowledging that the future is an exciting, scary, and captivating world of limitless possibilities, Burris took attendees on a whirlwind tour of the future by first exploring the past. “Dreams put into action equal reality,” he remarked as attendees watched gadgets, gizmos, techno marvels, and sci-fi delights from Star Trek, Star Wars, and The Jetsons transform into modern day cell phones, satellites, GPS tracking devices, and even electric cars.
Burris continued the journey through today’s reality of a digital, on-the-go lifestyle — a place where one is more likely to be on the computer or a mobile device than watching the evening news or where a person is more likely to be talking to an automated voice than a live person. But what does it all mean for today’s businesses trying to create long-term strategies for success?
According to Burris, the strategy is to wow people. Be true to your brand, but pay particular attention to include a human factor and engage people with a positive attitude. Although no one knows for sure what the future will bring, the wow service, the magic of the human factor and a positive attitude will likely be more valuable than ever. He concluded with his advice on how to make all of this work for today and tomorrow with six simple words he believes will encourage integrity and ethics in our techno-driven world: Friendly; Engaging; Simplify; Personal; Genuine; Human.
The National Conference for Operations & Fulfillment (NCOF) is the only conference for catalog, online, and multichannel retailers. NCOF is dedicated to providing information, ideas, and trends in operations management to help companies achieve greater productivity, efficiency, quality, cost control, customer satisfaction, and profitability. With a 19-year track record of success delivering buyers and sellers of operations and fulfillment products, services and systems, NCOF’s unique back-end focus makes it an important educational resource for direct-to-customer business.
About Multichannel Merchant
Multichannel Merchant is the leading information source for senior-level executives at catalog, online, retail and b-to-b merchants. Our suite of print, online and event services takes these industry professionals to the heart of multichannel retailing, helping them stay on top of tactics and techniques that are crucial to improving market share and profitability—while integrating front-end and back-end operations and everything in between. Our editors provide the expert strategic advice and practical techniques that operations professionals urgently need to improve efficiencies, productivity, cost savings, and customer service covering the entire fulfillment process—from the moment an order is entered to its delivery at the customer’s doorstep. For more information, visit http://www.multichannelmerchant.com.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the
In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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