Email Experience Council Partners with Online Marketing Summit (OMS)

New Email Marketing Track Added to OMS National Whistle Stop Tour

New York, NY, March 31, 2009 — The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a partnership with the Online Marketing Summit (OMS) to add an entirely new email marketing track focused on best practices in email marketing to the 2009 OMS Whistle Stop Tour.

The 2009 OMS Whistle Stop Tour will feature top educators and practitioners in social media, search engine marketing, Web analytics & testing, as well as Website strategy. Completing this offering will be a be a brand new, robust Email Marketing track presented and taught by eec speakers bureau members and community thought leaders. In addition to the networking opportunities, best practices, and tips from expert online marketers, OMS is also offering attendees an opportunity to earn a certification in online marketing with its “Essentials of Online Marketing” Certification Workshop program. The tour will stop at 14 major metropolitan areas and cities between May 5 and July 2. For a full list of cities and agendas, please click here.

“The importance of email as an integrated part of the online marketing mix continues to grow. Yet, understanding how to most effectively leverage its power still remains a challenge. Adding a focused email effort to the OMS Whistle Stop Tour makes a huge statement,” said Jeanniey Mullen, founder, Email Experience Council; global executive vice president, chief marketing officer, Zinio and VIVmag. “As they do every year, OMS Whistle Stop Tour will offer invaluable education and direction, as well as the opportunity to network, collaborate and share ideas with innovative marketers from leading companies around the world. By partnering with eec to provide a consolidated voice on the best way to approach your marketing efforts makes this event even stronger. We are thrilled to be a part of this effort.”

“Right now we thought it was more important than ever to bring the education to the marketer in a manner that is affordable, accessible and, of course, enjoyable,” said OMS Founder, Aaron Kahlow. “Like our annual OMS event, we will continue to work with our marketing peers to provide financial aid to those in need. Education in our industry is not a luxury, it’s a necessity, so I refuse to let money get in the way of helping everyone become a marketer.”

The 2009 OMS Whistle Stop Tour combines the only educational event of its kind with eec’s technical knowledge, making it the place to be for marketers ready to build new campaigns with actionable content and strategies. At each of the 14 stops, leading educators in online marketing will facilitate a world-class forum of best practices in marketing through hands-on classes, thought leadership panels, and workshops. With daily posts, tweets, and video the 2009 OMS Whistle Stop Tour can be followed on its blog: http://blog.onlinemarketingconnect.com/.

To register for the 2009 OMS Whistle Stop Tour, please click here, passes are still available and include access to the 2009 Education Library Center where participants can download slides, videos, and other materials from the internet marketing seminars, SEO workshops and presentations.

To become a member of the Email Experience Council or apply for the Speakers Bureau, please click here.

Marketers interested in speaking at OMS events can submit their application here.

About the Online Marketing Summit (OMS)

The Online Marketing Summit (OMS) is truly unique from any other conference. There are no vendors, no salesmen, no exhibitors/booths and no pitching allowed. This educational environment facilitates incredible learning, networking and collaboration opportunities amongst like-minded marketing peers. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing.

About the Email Experience Council (eec)

The Email Experience Council (eec) (www.emailexperience.org), the Direct Marketing Association’s vertical working group that is focused on the email marketing industry, is a global professional organization striving to enhance the image of email marketing and communications, while celebrating and advocating its importance in business, and its ROI value. The eec is committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle, and branding device. Additionally, eec members are setting the standards for email through Member Roundtables. The eec members are representatives of other trade organizations, agencies, advertisers, technology partners, clients, and companies focused on the potential of email marketing via mobile and other digital devices.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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