DM DAYS NEW YORK CONFERENCE & EXPO Featuring Training Workshops from Search Engine Strategies

DM Days New York Program Gives Attendees

Leading Edge in SEO Training

New York, NY, April 8, 2009 — The Direct Marketing Association’s (DMA) 2009 DM Days New York Conference & Expo today announced an offering with Search Engine Strategies (SES) to add a brand new SEO Training Workshop to its June 16 programming. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18.

DM Days New York is the place to learn about new directions in the marketing community, and leading-edge tools and techniques from experts on the cusp of innovative marketing. Completing this offering is a brand new intensive workshop, Search Engine Optimization: Basics to Advanced. The workshop is being presented and taught by SES, a conference and expo series that educates attendees on search engine marketing (SEM), including optimization (SEO), as well as advertising strategies, tactics, and best practices. Here, attendees will learn the essentials of search engine optimization, advanced analytics techniques, and uses of social media in marketing campaigns.

“This first ever offering with SES will be a great addition to the already impressive DM Days New York lineup,” said Rachael Feigenbaum, DMA group show director. “This special SEO workshop will offer attendees an extensive and solid breadth of information on search engine optimization that will give beginners and pros alike the opportunity to learn about the latest developments in search engine strategies, and how to get top placement for their business.”

Search Engine Optimization: Basics to Advanced

Tuesday, June 16

Session 1 Basics: Website Programming Obstacles

8:30 a.m. — 10:30 a.m.

The basics of SEO will cover what attendees must know about the importance of programming, information architecture, and on-page factors as related to search engines that are critical to a successful campaign.

Understand Keyword, Understand Visitors

8:30 a.m. — 10:30 a.m.

This session will explore the primary importance of keyword research as a method of understanding the target audience, and how to integrate those keywords into a long-term search engine optimization campaign.

Linking Strategies that Increase Rankings

8:30 a.m. — 10:30 a.m.

Links are a primary factor in the search engine rankings, and making a site “linkable” will build rankings and relevance within a specific market. Attend this session to learn the types of links, linking campaigns, and effective content-link strategies.

Get the Buy-Off

8:30 a.m. — 10:30 a.m.

Building the case for making website changes may be the biggest obstacle — this session will show attendees how to get the buy-off from other departments or executive level approval to make the necessary changes that will result in a positive return on investment.

Session 2 Advanced: Engines vs. Visitors — Which Comes First?

1 p.m. — 5 p.m.

This advanced search engine optimization session will focus on shared human and search engine factors that will build rankings and increase success.

Social Media + SEO = Even Bigger Results

1 p.m. — 5 p.m.

Social media is a vital part of building links and rankings, as well as overall website visibility. Topics will include advanced search engine optimization, and the uses of social media in marketing efforts.

Analytics for Marketers — Stats Are Not for the Geeks Anymore

1 p.m. — 5 p.m.

Speaker: Matthew Bailey, President, Site Logic Marketing

Attending this session will help attendees learn the principles of segmentation and how to improve the visitor experience on websites. It will be taught by Matt Bailey, primary trainer and developer of DMA’s Search Engine Marketing Certification program.

For more information or to register to attend DM Days NY, please visit www.dmdays.com. To link directly to general registration please, click here.

To register for the SES Workshop only, please click here.

For more information on DMA’s Search Engine Marketing Certification program, please click here.

DMA will provide complimentary DM Days New York registrations for editorial staff of media outlets that cover multichannel direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For a full list of our requirements for press credentials please, click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

# # #

RSS Subscription