NEW DMA MOBILE MARKETING SERIES

Mobile Marketing for Agencies and Media Buyers

WHAT: Direct Marketing Association (DMA) hosts the first session in a new, monthly Mobile Marketing Series: Mobile Marketing for Agencies and Media Buyers

WHERE: DMA Seminar Center

1120 Avenue of the Americas

New York, NY 10036

WHEN: Tuesday, April 28, 2009

Registration begins at 8 a.m.

WHY: DMA’s new, monthly marketing series is the place to be for marketers who want to know what’s really going on in mobile marketing, how to use it, and monetize it. Agency executives need to attend in order to learn the mobile ecosystem, as well as enhance and increase the ROI of their overall marketing programs. DMA’s Mobile Marketing Series brings you expert speakers representing leading-edge companies, then cap off your information-packed day with a networking wine and beer hour.

Engaging panel discussions include:

· Why Mobile Must be Included in a Multichannel Marketing Campaign

· Essential Elements of Mobile Marketing

· How to Create and Execute a Mobile Marketing Campaign

· Planning and Buying Media for Mobile

· Tracking and Measuring a Mobile Campaign’s Performance

· Building a Loyalty Program with Mobile

· Legal Do’s and Don’ts with Mobile Marketing Campaigns

HOW: To register in advance for DMA’s Mobile Marketing day, please email pressregistration@the-dma.org. Appropriate press credentials are required; please click here for complete details. For more information, please visit

http://www.the-dma.org/councilevents/mobilemarketingagency/.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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