Go Beyond the Buzz of 21st Century Marketing at the 2009 DM Days New York Conference & Expo

Five Concentrated Workshops Deliver Specialized Training

to Tackle Digital-Driven World

New York, NY, April 28, 2009 — The Direct Marketing Association’s (DMA) 2009 DM Days New York Conference & Expo gives attendees the specialized training to go beyond the buzz words like Twitter, SEM, mobile, and blog in order to profit from 21^st Century marketing with these five concentrated workshops: Relationship Marketing; Mobile Marketing; Creative Strategies; Database Marketing; and Email & Digital Marketing. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18.

DM Days New York is the place to learn about new directions in the marketing community, and leading-edge tools and techniques from experts on the cusp of innovative marketing. Find out what’s hot right now, how to make it work, and how to stand out from the crowd by attending these intensive workshops, led by the some of the greatest names in the marketing community.

“The DM Days New York program is very targeted this year,” said Rachael Feigenbaum, DMA group show director. “Attendees will get an education that truly reflects integrated marketing, as DMA brings together a seamless blend of digital marketing with traditional, tried and true strategies. All marketers, whether they are a novice or a pro, will walk away from DM Days New York re-energized to tackle our digital-driven world.”

Workshops will be held on Thursday, June 18, 2009 in the following schedule:

9:15 a.m. — 10:30 a.m. Part I

10:30 a.m. — 11:30 a.m. Break in Exhibit Hall

11:30 a.m. — 12:45 p.m. Part II

Relationship Marketing Workshop

Increase Sales Using the Proven 3-Step Relationship Marketing Process…Guaranteed

This interactive workshop will provide attendees with an in-depth understanding of the crucial 3-Step Marketing Process that will guarantee successful results. Walk through detailed B-to-B and B-to-C case studies that show how some marketers have significantly increased both their sales and response rates.

Speakers: Ernan Roman, President, Ernan Roman Direct Marketing (ERDM)

Josh Boltuch, Co-Chief Executive Officer, AmieStreet.com

Mobile Marketing Workshop

Going Direct with Mobile

Mobile marketing has quickly become a staple tactical and strategic marketing practice for brands and marketers across numerous vertical sectors. This intensive workshop will provide attendees with the information needed to create a mobile marketing practice within their business.

Speakers: Michael Becker, Vice President, Mobile Strategies, iLoop Mobile

Chris Goumas, Vice President, Retail Development, Access 360

Steven Gray, Chief Operating Officer, Money Mailer

Creative Strategies Workshop

Proven Successful Creative Strategies and Techniques Shared

Great creative work begins with great strategy — across all media. This interactive workshop will give attendees what they need to develop more innovative and successful strategies for their next direct marketing program. They will walk away with proven tools and ideas to apply their creativity.

Speaker: Alan Rosenspan, President, Alan Rosenspan & Associates

Database Marketing Workshop

Primer on Database Marketing and Digital Channel Integration for Senior Marketers

Delve into both traditional and new Web 2.0 techniques for creating successful multichannel programs and learn how the Internet and social networking have changed the face database marketing in this workshop. Attendees will also get an overview of the five key components of database marketing, advanced analytics techniques, and learn to develop an integrated marketing campaign.

Speaker: Devyani Sadh, PhD, Chief Executive Officer and Founder, Data Square

Email & Digital Marketing Workshop

The Future of Email and Digital Marketing Efforts

Marketers should attend this workshop to learn the email marketing strategies and tactics of the future that will increase integrated channel revenues. Attendees will learn what segments of their email lists will work best with social and mobile efforts, and how to effectively master the digitally driven world we now live in.

Speakers: Jeanniey Mullen, Founder Email Experience Council; Global Executive Vice

President & Chief Marketing Officer, Zinio; Global Vice President & Chief Marketing

Officer, VIVmag

For more information or to register to attend DM Days NY, please visit www.dmdays.com. To link directly to general registration please, click here.

DMA will provide complimentary DM Days New York registrations for editorial staff of media outlets that cover multichannel direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For a full list of our requirements for press credentials please, click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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