Martha Stewart, Stan Rapp, Scott Monty, and Ken Dychtwald to Keynote DMA09
New York, NY, April 29, 2009 — The Direct Marketing Association (DMA) today announced its keynote speakers for DMA09 Conference & Exhibition, the Global Event for Integrated Marketing. Headlining at the San Diego Convention Center October 17-22 will be marketing icons Martha Stewart and Stan Rapp, and social media visionaries, Scott Monty from Ford Motor Company, and Key Dychtwald from Age Wave.
“If attendees can only go to one show this year, DMA09 will more than fulfill their needs,” said Paul McDonnough, DMA vice president, conference and events. “Information and advice like this doesn’t come around too often. We’re providing attendees a very rare and special opportunity to hear directly from people who have changed the face of business, marketing, and social media. These innovative and engaging speakers have taken direct marketing to impressive heights — attendees will surely be blown away.”
Sunday, October 18: Scott Monty
From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of business at America’s iconic automaker, Ford Motor Company — and Scott Monty, global digital and multimedia communications manager, is there to ensure messaging is consistent across all of them.
Beginning his career at PJA Advertising + Marketing, a B-to-B firm specializing in the high tech and health sciences industries, Monty led an e-newsletter practice and helped clients with integrated brand campaigns. After three years with PJA, he moved to crayon, LLC, to serve as the primary point of contact for clients.
In addition to his marketing background, Monty is an avid blogger and podcaster, has been featured in the Wall Street Journal, and is a recognized thought leader in the digital arena, particularly in social media.
Monday, October 19: Martha Stewart
Martha Stewart’s creative vision is a blueprint for Martha Stewart Living Omnimedia and the expansive multimedia and merchandising portfolio that includes everything from magazines, television and radio series, websites, cookbooks, and numerous product lines at Macy’s, K-Mart, Lowe’s, and 1-800-Flowers.com, and more.
This keynote presentation, from one of today’s greatest multichannel marketers and well-recognized brands, is sure to both entertain and enlighten DMA09 attendees.
Tuesday, October 20: Ken Dychtwald
As president and CEO of Age Wave, Dr. Ken Dychtwald has emerged as a true visionary and original thinker regarding the lifestyle, marketing, healthcare, and workforce implications of the “age wave.” Dychtwald is a psychologist, gerontologist, documentary filmmaker, entrepreneur, and author of 16 books.
With over 30 years of knowledge and experience, Dychtwald will share key strategies and insight on how companies should orient their branding and marketing to best resonate with the new generation of “middlescent” adults. He will also divulge the list of “Five Key Marketing Lessons” that are immediately actionable for all marketers.
Dychtwald’s DMA09 keynote presentation will offer deep insights into the global population shifts and what they mean for businesses and marketers, as well as how the “age wave” will impact the consumer product marketplace.
Wednesday, October 21: Stan Rapp
Marketing icon, DMA Hall of Fame member, and co-author of six books including the bestselling MaxiMarketing, which first predicted the change from mass marketing to one-to-one marketing, Stan Rapp currently serves as chairman of Engauge.
His keynote presentation, What Business Needs Now: The New iDirect Mindset, borrows largely from the thought-leader anthology, Reinventing Interactive and Direct Marketing, sponsored by DMA and Engauge, scheduled for Fall 2009 publication. Following his multimedia presentation of the always-on marketing future, Rapp will host a panel of leading marketers from Fortune 100 companies sharing their pacesetting views of the information and technology revolution.
Changes in the economy combined with today’s unprecedented audience online participation across the full spectrum of social networking media has changed marketing forever. Rapp, also recognized by Advertising Age as one of the 101 individuals who shaped advertising in the 20th Century, will lead an interactive, digital conversation between the distinguished panel and the keynote audience on how to get the most out of the new iDirect and iBranding imperatives.
“‘A keynote lineup this stacked with talent, experience, and charisma will be hard to beat,” said McDonnough. “
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About DMA09 Conference & Exhibition
The DMA09 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA09, which will be held October 17-22 in
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the
In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the
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