DMA Premieres Social Media Council (SMC) Strengthens Commitment to Multichannel Marketing
SMC Debuts During ACCM 2009 in New Orleans
New Orleans, LA, May 4, 2009 — The Direct Marketing Association (DMA) today announced the brand new Social Media Council (SMC), strengthening its commitment to multichannel marketing. This rounds out the impressive lineup of 20 DMA Special Interest Councils. The SMC debuts this evening at DMA’s Catalog & Multichannel Marketing Council’s Networking Reception, held during the 2009 Annual Conference for Catalog and Multichannel Merchants (ACCM) in New Orleans, Louisiana.
Founding SMC members along with DMA’s current Multichannel Strategic Advisory Board will work together, as a joint group, to uncover new opportunities in digital marketing. The SMC will provide a unique opportunity for marketers to share their online experiences, learn from experts how to best utilize the social media channel in establishing and promoting brands, and successfully integrate social marketing into an overall marketing plan.
“DMA continues to give its members a greater multichannel experience,” said John Greco, DMA president and chief executive officer. “The Social Media Council strengthens DMA’s ongoing efforts to give marketers and businesses every opportunity available to capitalize on the latest technology and marketing innovations. We look forward to working with the Social Media Council to ensure this limitless channel remains viable.”
The founding SMC members will also establish a Council Advisory Committee, which will work with DMA to provide the Council with events, programming, education and more in the areas of social and digital marketing.
“We are excited to be working with DMA on quantifying the benefits of internal and external social media and social business software as part of DMA’s Social Media Council,” said Robin Bordoli, founder and chief executive officer, Headmix; founding member, DMA’s Social Media Council. “We have already been working with DMA members, such as Best Buy, helping them bridge their internal communication gaps and get closer to their customers through all their employees. We look forward to working with all DMA members to help them identify where they can benefit from the adoption of similar social approaches.”
“We look forward to developing a Social Media Council where we can work with fellow DMA members to harness the power of digital centric marketing and extract real enterprise value,” said Peter Daboll, chief executive officer, Bunchball; founding member, DMA’s Social Media Council. “As a council, we are challenging ourselves to deliver real-world, revenue-driving success stories that leverage our digital engagement principles. We look forward to sharing the outcome throughout the DMA community.”
Founding Members, DMA’s Social Media Council:
· Robin Bordoli, Founder and CEO, HeadMix
Bordoli built on his experience at Yahoo Answers and founded HeadMix to transform the way employees communicate across their company. HeadMix brings together expertise from communications, search, and social networking to address the "employee knowledge discovery" opportunity. HeadMix, along with Best Buy, created Mix — an enterprise microsharing application that allows Best Buy to better network, problem-solve, and share ideas among its 160,000 employees.
· Sevren Maynard, Founder, Co-Operative Labs
Maynard is a veteran of the retail and digital communities. His career has been leading teams as they harness and commercialize new technology. Most recently with Best Buy, he was responsible for repositioning their entertainment offerings in an increasingly connected world, resulting in the Napster acquisition and several new mobile solutions. Prior to Best Buy, Maynard was a co-founder of Cargill's Venture Capital team and is currently the founder of Co-Operative Labs, a partnership that leverages and supports digital and mobile enterprises and their initiatives across the retail and emerging media channels. Maynard also serves on the advisory boards of several new media and mobile solutions providers.
· Peter Daboll, Chief Executive Officer, Bunchball
Daboll’s expertise is marketing and consumer engagement — how companies are transitioning toward digital centric marketing, and building relationships with consumers by creating compelling activities on sites that enlist feedback and loyalty. Daboll has also served as chief executive officer at comScore Media Metrix; president and chief operating officer at MarketTools; chief operating officer at Advertising.com and MediaPlan; and in a number of senior roles at Information Resources Inc.
Companies interested in participating or learning more about the Social Media Council should contact the SMC through Neil O’Keefe, DMA’s vice president, Catalog & Multichannel Merchant Segments, at nokeefe@the-dma.org.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.
In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.
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