|Login / Logout / Resources for Consumers / Create a FREE Online Account / Contact Us|
|Membership||Issues||Events||Professional Development||Who We Are||Contact|
DMA Gets to the Point
Online Publication Premieres
New York, NY, May 5, 2009 — The Direct Marketing Association (DMA) today released the flagship issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum, per installment. Point offers readers a wide vista of perspectives and practices from marketing’s best innovators and thought-leaders on relevant subject matter that closely touches our diverse, multichannel audience.
The theme of this first issue, “Thriving Through Customer Service,” explores how focusing on the customer experience in innovative ways can empower businesses to prosper in today’s challenging marketplace. Point will have two installments in 2009, the second scheduled for later this fall.
The contributor roster is made up of great pioneers and trend-setters who have contributed their time, energy, and expertise to the premier issue of Point. This talented, cutting-edge group includes:
John A. Byrne, BusinessWeek.com
Heidi Cohen, Riverside Marketing Strategies
Steven J. Cole, Council of Better Business Bureau
Kellyanne Conway, the polling company, inc./WomanTrend
John Greco, Direct Marketing Association
Jeanniey Mullen, Zinio
Mark Penn, Burson-Marstellar and the Wall Street Journal
Stan Rapp, Engauge
Terry Sutton, L.L. Bean
Lester Wunderman, Wunderman
Kinney Zalesne, Burson-Marstellar and the Wall Street Journal
To read the flagship issue of Point, best viewed on a computer or laptop, please click: http://www.zinio.com/reader.jsp?issue=416080428&o=ext.
To download an offline copy of Point, please click: http://www.zinio.com/delivery?of=500066039.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the
In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
# # #