DMA List & Data Council Announces 2009 List Leader of the Year, Young List Professional, and Industry Innovation Awards Winners
2009 Recipients Are Adrea Rubin, Robin Smith, and Denny Hatch
New York, NY, May 11, 2009 — The Direct Marketing Association’s (DMA) List & Data Council today announced the 2009 winners of its List Leader of the Year Award, Ron Davis Young List Professional of the Year, and Industry Innovation Award. The recipients are Adrea Rubin, chief executive officer, Adrea Rubin Marketing; Robin Smith, account supervisor, ALC; and Denny Hatch, proprietor, BusinessCommonSense.com, respectively. Honors will be presented during a June 15 awards dinner in
Fast Forward, the only executive workshop for list executives held at DMA’s
“Our most prestigious awards always recognize commitment to change, which all of our honorees demonstrate,” said Jay Schwedelson, corporate vice president, Worldata, DMA List Leader Group Chairman, and member of the awards selection committee. “Adrea Rubin, being awarded the 2009 List Leader of the Year honor, has made countless contributions to our community. ALC’s Robin Smith, this year’s Ron Davis Young List Professional of the Year Award winner has far exceeded expectations. And Denny Hatch, who truly revolutionized the list business, will receive our Industry Innovation Award which debuted last year.”
2009 List Leader of the Year — Adrea Rubin
Chief Executive Officer, Adrea Rubin Marketing, Inc.
The List Leader of the Year Award annually honors an individual for outstanding contributions to the list and data community. Honorees must have at least 15 years of experience in the list and data profession and have contributed to improvements in one or more of the following areas: Ethics, education, list practices and standards, privacy issues, postal reform, communication, and environmental concerns.
Rubin began her direct marketing career in 1974 as the Direct Mail Marketing Association’s Insurance council administrator (DMIC). By 1976 she was already recruited by Direct Media to open their
Recognizing the changes affecting the future of the list business, Rubin merged the concept of traditional list brokerage with the non-traditional use of compiled data. She pioneered the use of psychographic and demographic data to aid the traditional list community.
In 1992, Rubin created Adrea Rubin Management, Inc., and today, both firms embrace multichannel direct marketing. Rubin is a longstanding member of both DMA and the List Leaders Group, as well as the 2009 chairperson for Fast Forward.
2009 Ron Davis Young List Professional of the Year Award — Robin Smith
Account Supervisor, ALC, Inc.
Named in honor of Ron Davis, who was responsible for creating the List Marketing Department at Meredith Corporation, the award recognizes young list professionals who have excelled in their careers. Davis, who died in 1995, was a well-known advocate of the list field. He gave generously to his field and mentored many young list professionals.
The criteria for the Ron Davis Award pay homage to
· Middle-management level or below
· In the list and data profession for no more than five years
· Committed to the direct marketing process as a career
· Have consistently performed at a level above and beyond everyday job expectations
· Have extended education or service in the list arena
At ALC for only 4 and half years, Smith has far exceeded the goals and objectives developed for her. In her short tenure at ALC, Smith has already been promoted several times and has a firm understanding her clients’ businesses, helping to make significant improvements to their marketing campaigns.
“Robin Smith is one of those young superstars with a bright future ahead of her,” said Fran Green, president, SMARTSolutions, ALC, vice chair, DMA List Leaders. “She is self-motivated, an inspiration to coworkers, dedicated to her clients, and committed to being the best as what she does. Her strong understanding of the business and contributions to her clients make her a great example for all young professionals.”
2009 Industry Innovation Award — Denny Hatch
Proprietor, BusinessCommonSense.com
The Industry Innovation Award is given to an individual whose products, services, or business practices have made a lasting, positive impact on, and revolutionized, the list and data field. The recipient has been integrally involved in creating ways for companies to be more productive and effective in serving their clients and employees.
Hatch began as a freelance direct mail copywriter, designer, and consultant in 1976. Accompanied by his wife, Peggy, in 1984 Hatch launched the newsletter Who’s Mailing What! which was acquired by North American Publishing Company in 1992.
Continuing to publish his newsletter, Hatch also began editing Target Marketing and The Directory of Major Mailers and What they Mail. Currently, he is a contributing editor of Target Marketing magazine, a feature writer for Catalog Success, as well as proprietor of the twice-monthly e-newsletter, BusinessCommonSense.com. Hatch is the author of 7 books, has been featured in the Wall Street Journal, TIME, Newsweek, Forbes, and has appeared on the Today program.
Additional Event Information
For additional information about Fast Forward and the 2009 List Leader of the Year Awards Dinner, being held Monday evening, June 15, at the Battery Gardens Restaurant in
For information about the 2009 DM Days New York Conference & Expo, being held June 16-18 at the
DMA will provide complimentary DM Days
The DMA List & Data Council
The DMA List & Data Council provides a forum for its members to discuss key trends, issues, and technological developments relating to the use of mailing lists and databases. The mission of the council is to provide the opportunities and venues to educate, inform, and bring together list professionals nationwide. For additional information about the council, visit: http://www.the-dma.org/councils/listdatacouncil.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the
In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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