DM Days 2009 New York Conference & Expo

Greater Concentration on Digital Marketing

Reflects Today’s Integrated Campaigns

WHAT: Direct Marketing Association (DMA) hosts the 2009 DM Days New York Conference & Expo.

WHERE: Jacob K. Javits Convention Center, New York, New York

WHEN: June 16-18, 2009

KEYNOTE SPEAKERS:

· Ivanka Trump, Executive Vice President, Acquisition and Development, The Trump Organization; featured on The Apprentice

· Mike Gamson, Vice President, Corporate Solutions, LinkedIn

WHY: Marketers continue to integrate their campaigns, adding email and other digital media in ever-increasing numbers to their pre-existing, offline media, which remain extremely important to success. This conference brings together a seamless blend of digital marketing with traditional, tried and true strategies. DM Days New York, with over 40 sessions, workshops, and roundtables, is the place to learn about new directions in the marketing community as well as leading-edge tools and techniques from experts on the cusp of innovative marketing.

HIGHLIGHTS INCLUDE:

· Training Workshop from Search Engine Strategies

· Five Intensive Workshops: Relationship Marketing; Mobile Marketing; Creative Strategies; Database Marketing; Email and Digital Marketing

· Two New Pavilions: New Solutions Showcase and Mobile Marketing

HOW

(Attendees): Advance attendee registration information can be obtained online at www.dmdays.com or by clicking here.

HOW

(Press): Advance press registration information can be obtained online by emailing

pressregistration@the-dma.org. Appropriate credentials are required. Please visit the press section of the DM Days website for complete details.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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