DMA Nonprofit Federation Announces 2009 Advisory Council Members

Washington, DC, June 18th, 2009 — The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced the names of five new members to its Advisory Council. Starting July 1, 2009, Susan M. Loth, director of fundraising, Disabled American Veterans, will serve as Chairman and Geoffrey W. Peters, president, CDR Fundraising Group, will serve as Vice-Chairman of the DMANF Advisory Council. The Federation also welcomes three new appointments from the nonprofit community who will serve as Council members.

DMANF’s Advisory Council serves the Federation as a body of direct response fundraising experts and nonprofit leaders upon which both DMA and DMANF can rely for input and recommendations on strategic issues affecting the nonprofit segment and the direct response fundraising community as a whole. The Council includes representatives from a cross section of nonprofit membership and commercial suppliers that support the entire nonprofit community. Each Council member serves a two-year term.

“There is no doubt that our talented new Chair and Vice-Chair will help us take DMANF to the next level,” said Chris Quinn, DMANF executive director. “We are excited to begin working with all our new council members who are well respected within the community and will provide the expertise DMANF members have come to expect.”

2009 – 2011 DMANF Advisory Council Members:

· Susan M. Loth, Disabled American Veterans (DAV)

Chairman, DMANF Advisory Council

Susan M. Loth, director of fundraising for Disabled American Veterans, joined the DAV in 1991. Loth supervises the fundraising programs for the nonprofit organization which generates a substantial portion of revenue through direct mail fundraising. She provides oversight to e-fundraising; corporate sponsorship; fundraising services provided to DAV State organizations; and membership marketing programs. Loth serves on several internal steering Committees, including the Strategic Planning Committee for the organization. In 2008, she was recognized as the World’s Best Direct Marketing Fundraiser and considered an Influential and Effective Fundraiser in 2009 by The NonProfit Times.

· Geoffrey W. Peters, CDR Fundraising Group

Vice-Chairman, DMANF Advisory Council

Geoffrey W. Peters, president of CDR Fundraising Group, has worked in the nonprofit sector since 1972. He has been with CDR for 16 years, first serving as the president of the International Subsidiary before assuming the duties of the company’s founder in 2004. Peters is responsible for the management of all CDR Fundraising Group divisions and affiliates. He also consults with clients and the nonprofit community on regulatory matters. Peters is also a frequent teacher and lecturer on direct marketing and charity regulation.

· Kyla Shawyer, Senior Vice President, Response Marketing and Development, Operation Smile

DMANF Advisory Council Member

Kyla Shawyer, senior vice president, Response Marketing and Development for Operation Smile joined the company in 2006. Prior to this role she spent 12 years in the for profit sector using DRTV as the heart of integrated marketing plans to build brand awareness and drive revenue. Shawyer is also one of the founding partners of Journey9, a direct marketing services company that specializes in the use of television for new product development, product launches, and rapid revenue growth. Last year Shawyer was part of the Operation Smile team that garnered DMANF’s 2008 Nonprofit Organization of the Year Award.

· Karen Gleason, Mass Market CRM Lead, American Cancer Society

DMANF Advisory Council Member

Karen Gleason, mass market CRM lead for the American Cancer Society (ACS) is responsible for the strategic direction of all the mass market initiatives. She works closely with 14 divisions in the field, and her department focuses primarily on four areas: acquisition, renewal, notes to neighbors, and learning lab pilots. Prior to joining ACS, Gleason was the group vice president of Customer Relationship Marketing at the Arthritis Foundation where she was responsible for developing and growing constituent relationships through direct, internet, and product marketing.

· Ken Dawson, Chief Marketing Officer, InfoCision Management Corporation

DMANF Corporate Partner Member

Ken Dawson, chief marketing officer for InfoCision Management Corporation has worked with many nonprofit organizations over the course of his career to develop a wide variety of successful residential, family and friends, and other fundraising campaigns. He joined InfoCision in 1997, and is currently responsible for managing and overseeing all five of their marketing divisions. During his tenure, he has developed numerous management tools and strategies that have led to substantial growth and success in volunteer recruitment campaigns.

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About the Nonprofit Federation of the DMA

The Nonprofit Federation of the Direct Marketing Association (DMA) is the leading association for nonprofit organizations that use direct marketing channels such as mail, Internet, email, telephone, and social networking to gain support from individual donors. For more than 25 years, the Nonprofit Federation (and its predecessor organizations) has served as an effective advocate for nonprofits both in Washington, DC and in all 50 states regarding postal rates and delivery service, data protection, fundraising accountability, and other legislative and regulatory issues that affect nonprofit fundraising. It also leads the way in professional education, market intelligence, and networking for its more than 400 member organizations. In 2007, Americans gave $229 billion to nonprofit organizations; the majority of those donations were the result of direct marketing. For additional information on the Nonprofit Federation, its work, and its member benefits, visit www.nonprofitfederation.org.

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