DMA MOBILE COMMERCE SPOTLIGHT MOBILE: USE IT. MONETIZE IT. Keynote Presentation from Thomas Emmons, Sears Holding Corp.

WHAT: The Direct Marketing Association (DMA) hosts first-ever Mobile Commerce Spotlight Sponsored by Mobile Marketer and DMA’s Mobile Marketing Council

WHERE: DMA Seminar Center

1120 Avenue of the Americas

New York, NY 10036

WHEN: Thursday, July 9, 2009

Registration begins at 8 a.m.

WHY: DMA’s continued marketing series is the place to be for all marketers who want to know what’s really going on in mobile marketing, how to use it, and monetize it. All executives need to attend — DMA brings together expert speakers representing leading-edge companies who will provide attendees with real-world applications. Then, cap off the information-packed day with a networking wine and beer hour.

Engaging panel discussions include:

· Mobile Commerce: The Opportunity for Incremental Sales from On-the-Go Consumers

· Essential Elements of Mobile Commerce: People, Tools, Applications, Marketing, Billing, Payment, and Fulfillment

· How to Create and Deploy a Mobile Commerce Website

· Mobile Coupons: The Ideal Customer Acquisition and Retention Tool

· Adding a Mobile Component to the Catalog, Retail Store, DRTV, and E-Commerce Channels

· How to Create and Execute Mobile Marketing Campaigns for Retailers, Catalogers, and Direct Marketers

· The Do’s and Don’ts of Mobile Commerce

HOW: To register in advance for DMA’s Mobile Commerce Spotlight, please email pressregistration@the-dma.org. Appropriate press credentials are required; please click here for complete details. More information on DMA’s Mobile Commerce Spotlight is available online by visiting http://www.the-dma.org/councilevents/mobilecommerce/.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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