Direct Marketing Educational Foundation Announces Annual Awards Recipients
Beth Smith, Goodman&Company, and Jerry Shereshewsky
To Be Honored During DMA09 in
New York, NY, June 29, 2009 — The Direct Marketing Educational Foundation (DMEF) today announced that Beth Smith, co-owner of Smith Browning Direct will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Susan Goodman, chief executive officer, Goodman&Company will be presented with the DMEF Corporate Leadership Award on behalf of Goodman&Company; and Jerry Shereshewsky, chief executive officer of Grandparents.com, will receive the exclusive DMEF Vision Award.
The honors will be presented at the DMEF Annual Awards Dinner on Saturday, October 17, 2009, at the US Grant in
“Underlying the revitalization of the DMEF is a commitment to excellence, which is demonstrated three-fold through this year's Annual Award winners,” said Gary S. Laben, chief executive officer of KnowledgeBase Marketing, and chairman of DMEF. “We all know that the award winners set the tenor of these events and that is why we are so fortunate to have this opportunity to pay tribute to the unique contributions of these three exemplary honorees. We tout this as a 'must-attend' event and - mark my word - this year's event will be our most successful to date.”
The dinner, which is the Foundation’s premier annual event, will be held during the Direct Marketing Association’s (DMA) DMA09 Conference & Exhibition, the Global Event for Integrated Marketing that will run October 17-22 in
Edward N. Mayer, Jr. Award for Education Leadership
The 2009 Edward N. Mayer, Jr. Award for Education Leadership will be presented to Beth Smith, co-owner of Smith Browning Direct.
The Mayer Award, the DMEF’s most prestigious annual award, honors individuals who demonstrate the highest level of personal commitment to helping create effective programs, concepts, teaching methods or materials for the instruction of college students or professors; providing personal and corporate financial assistance; and executing any other contribution, which effectively assists or promotes the DMEF’s objectives.
Mayer Award nominations are submitted by peers and reviewed by DMEF’s Board of Trustees, which selects the honoree. Past Mayer recipients include Jon Roska, Roska Direct Advertising; Tim Litle, Litle & Co., David W. Florence, Direct Media, Inc., Dick and Mary Cabela, Cabela’s Inc., Katie Muldoon, Muldoon & Baer, Inc., Stephen Polk, Polk & Co., Markus Wilhelm, past DMA chairman and chief executive officer, Bookspan, and David Shepard, David Shepard Associates, Inc.
Smith has fully dedicated all 37 years of her career to direct marketing, which began in 1971 when she was selected for DMEF’s second-ever Collegiate Institute. Later recruited by Epsilon, she worked for 15 years in key roles from creative director to vice president of marketing, to a member of Epsilon’s Executive Committee. In 1988, Smith and her husband founded their own strategic consulting firm, Smith Browning Direct.
For 30 years Smith has shared her knowledge, hosting direct marketing seminars attended by more than 10,000 professionals, around the world. For the past 10 years, she has served as educational director for DMA’s most popular seminars, The Direct Marketing Institute and the Basics of Direct Marketing Seminar. Smith also served 10 years as a DMEF Trustee, Development Chair, and Executive Committee member.
Corporate Leadership Award
The 2009 DMEF Corporate Leadership Award will be presented to Goodman&Company (www.goodmancompany.com).
This unique and significant award honors businesses that offer their own employees multiple opportunities for personal and professional improvement and are dedicated to continuing education, diversity, and inclusion. Past DMEF Corporate Leadership Award recipients include Scholastic, Draftfcb, The Martin Agency, ACXIOM,
Founded in 2003, Goodman&Company is a radically customer-centric, highly collaborative, strategic marketing consultancy serving the Global 2000. They bridge the gap between management consultants and marketing agencies, ensuring actionability and accelerating measurable impact. Their seasoned team applies client-side, agency and consulting expertise to drive innovation on strategic imperatives, such as more effective and efficient marketing spend, sharper targeting, faster close rates, and greater lifetime value. Early Internet strategy pioneers and long-time direct marketers, Goodman&Company blends a deep expertise in analytics, market research, direct and interactive marketing, and brand-building. Their proven approaches to B-to-B and B-to-C customer lifecycle management address market segmentation, nurturing, lead generation, conversion, engagement, and retention.
Accepting the award on Goodman&Company’s behalf will be Susan D. Goodman, chief executive officer of Goodman&Company. A two-term DMEF trustee, her firm authored the 2003 DMEF Strategic plan pro bono, creating the “Attract, Educate, and Place Top College Students in the business of Direct/Interactive Marketing” mission statement. Goodman served on the joint DMA – DMEF committee that founded Next Generation Leaders and has sponsored it since its inception. She currently serves on the DMA Board of Directors.
Vision Award
The 2009 Vision Award will be presented to Jerry Shereshewsky, chief executive officer of Grandparents.com (www.grandparents.com).
This exclusive award recognizes a direct marketer who has made a substantial and sustained lifetime contribution to the growth, development and broad educational scope of direct/interactive marketing. Expressly designed to honor those rare individuals whose visionary hard work and creative insight have forever positively changed the marketing community, the award is given selectively, when a special committee selected by the Chairman determines that a recipient is worthy. Past Vision Award recipients include Stan Rapp in 2005 and Lester Wunderman in 2004.
Shereshewsky was recruited for CEO soon after Grandparents.com was created in 2007 to provide experienced leadership and counsel. Prior to this position, he was ambassador plenipotentiary to Madison Avenue for Yahoo! where he managed the B-to-B marketing efforts of their multi-billion-dollar media sales business. He has also held senior positions at Young & Rubicam, Bertlesman Music Group, Wunderman Worldwide, and Burson Marstellar.
Shereshewsky has served on the Board of Directors at DMA and the Advisory Board for the AdCenter at
For photos or additional information on the Annual Awards recipients, please contact Carmela Uzzi at cuzzi@the-dma.org.
About the DMEF Annual Awards Dinner
The DMEF Annual Awards Dinner will be held Saturday, October 17 at US Grant in
To access the reservation form online please, click here. For additional information on table sponsorships and tickets to the DMEF Annual Awards Dinner, please contact
About DMA09 Conference & Exhibition
The DMA09 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA09, which will be held October 17-22 in
For information or to register for DMA09 Conference & Exhibition, please visit www.dma09.org.
DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, please click here.
About Direct Marketing Educational Foundation (DMEF)
Headquartered in
Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 258 colleges and universities offer courses in direct/interactive marketing, 31 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.directworks.org.
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