John Jack Schibrowsky DMEF s 2009 Robert B. Clarke Outstanding Educator Award Recipient

Honor Will Be Presented During DMA09 in San Diego

New York, NY, July 13, 2009 — The Direct Marketing Educational Foundation (DMEF) today announced that John “Jack” Schibrowsky, PhD, professor of Marketing at the University of Nevada, Las Vegas (UNLV) will receive the DMEF Robert B. Clarke Outstanding Educator Award.

The honor will be presented at the 2009 DMEF Direct/Interactive Marketing Research Summit Awards Luncheon on Sunday, October 18, at the Hilton San Diego Bayfront. The Summit is the preeminent and must-attend conference for academics and PhD candidates who are interested in pursuing research and teaching in the field of direct/interactive marketing. It will be held during the Direct Marketing Association’s (DMA) DMA09 Conference & Exhibition, the Global Event for Integrated Marketing that will run October 17-22 in San Diego, California.

The honoree is also introduced the night before at DMEF’s Annual Awards Dinner, which presents both marketing professionals and academics the unique opportunity to gather together to celebrate the growth of multichannel marketing, stress the importance of education in the greater community, and help advance cutting-edge direct/interactive marketing educational resources.

“Today’s students set a high bar for professors preparing them for life beyond the classroom, and this year’s honoree, Professor Schibrowsky, surpasses those expectations,” said Gary S. Laben, chief executive officer of KnowledgeBase Marketing, and chairman of DMEF. “We are happy to acknowledge and award someone whose career has benefited not only the academic side of direct/interactive marketing, but students and ultimately the community as a whole.”

Robert B. Clarke Outstanding Educator Award

The 2009 Robert B. Clarke Outstanding Educator Award recognizes an academician’s overall achievement in direct/interactive marketing education. It is based on an educator’s record of teaching, writing, research, and speaking. Past honorees have included Dr. Edward C. Malthouse, Northwestern University; Dr. Peter S. Fader, the Wharton School; Dr. Venkatesh Shankar, Texas A&M University; Dr. Lisa Spiller, Christopher Newport University; Dr. Marjorie Kalter, New York University; Dr. Russell Winer, New York University; and Dr. John Deighton, Harvard University.

Nominations are reviewed by DMEF staff and semi-finalists are presented to the DMEF Nominating & Governance Committee, with their recommendation presented to the Executive Committee for final selection and approval. The recipient becomes the academic representative to the DMEF Board of Trustees for a one-year term.

Jack Schibrowsky’s unwavering dedication to both his students and the discipline of direct/interactive marketing has helped propel his accomplished career. He has received a total of six national research awards over the past 10 years. Over the last 15 years, has produced more than 100 intellectual contributions to major publications, including DMEF’s Journal of Interactive Marketing®. His scholarship activities have focused on four areas: direct/database marketing, marketing education, not-for-profit marketing, and health care marketing.

Schibrowsky serves as the advisor to UNLV’s student chapter of the American Marketing Association (AMA) and has taken his team to the International Case Competition finals for the past three years. He was also elected to serve as the 2009-2010 president of the AMA Collegiate Chapters Counsel, which oversees more than 250 collegiate chapters and 11,000 members. In 2008 he was named Marketing Educator of the Year by the Marketing Educators Association and currently serves as co-chair of DMEF’s Research Summit – Teaching track.

For photos or additional information on any of the Annual Awards recipients, please contact Carmela Uzzi at cuzzi@the-dma.org.

About the DMEF Direct/Interactive Marketing Research Summit

The DMEF Direct/Interactive Marketing Research Summit will be held Saturday, October 17 – Sunday, October 18 at the Hilton San Diego Bayfront, during the DMA09 Conference & Exhibition, which takes place October 17 – 22.

To access the reservation form online please, click here. For additional information please contact Elvira Goody at 212.790.1512 or egoody@the-dma.org.

About DMA09 Conference & Exhibition

The DMA09 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA09, which will be held October 17-22 in San Diego, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA09’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma09.org.

For information or to register for DMA09 Conference & Exhibition, please visit www.dma09.org.

DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, please click here.

About Direct Marketing Educational Foundation (DMEF)

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students in the business of direct/interactive marketing and, thereby, expanding and enriching the pool of trained, market-ready talent. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies, and regional clubs and associations. Funds raised go toward a broad range of world-class educational programs.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 258 colleges and universities offer courses in direct/interactive marketing, 31 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.directworks.org.

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