DMA09 Exhibit Hall Where Multichannel Marketers Successfully Integrate Campaigns

New York, NY, July 27, 2009 — The Direct Marketing Association’s (DMA) DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, is the much-needed multichannel integration aid for every marketer. Boasting one of the largest exhibit halls for all integrated marketing solutions, it is the place to debut and demo products and services, network, and find actionable solutions, October 17-22 at the San Diego Convention Center.

This year’s cost-conscious and forward-thinking attendees will see a change in the DMA09 programming and Exhibit Hall that reflects today’s landscape. Direct media thrives because they offer greater efficiencies through enhanced targeting and tracking; businesses are looking to globally expand their markets. DMA09’s Exhibit Hall includes five specialty pavilions: Digital Print & Publishing Pavilion; Mobile Marketing Hot Spot; Online Marketing Solutions Pavilion; Multichannel Marketplace; and International Services Pavilion.

“DMA09’s Exhibit Hall is the one source for marketers to showcase their state-of-the-art goods and services for every channel, as well as gain direct access to buyers from around the globe,” said Paul McDonnough, DMA’s vice president, conferences and events. “It truly is this season’s must-have tool for businesses looking to fully integrate their marketing campaigns. It gives attendees the opportunity to enhance brand awareness through every channel, forge new and strong partnerships, and improve their marketing efforts overseas.”

DMA09 Specialty Pavilions:

· Digital Print & Publishing Pavilion

Attendees looking for viable and valuable alternatives to traditional print are encouraged to visit this new DMA09 pavilion and learn how one-to-one marketing can dramatically boost response rates, order sizes, retention figures, and ROI.

· Mobile Marketing Hot Spot

The community’s leading-edge mobile solutions providers will first launch this cutting-edge pavilion in October. Attendees will be engaged through one-on-one consultations, multimedia presentations, and idea exchanges.

· Online Marketing Solutions Pavilion

Back by popular demand, this pavilion is the place to learn the newest interactive trends and technologies to better serve customers and prospects. This pavilion will feature exhibitors specializing in e-Commerce, Search Marketing Services, Web Usability, and more.

· Multichannel Marketplace

Armed with just a laptop and marketing materials, any business can quickly set up shop at this new, all inclusive exhibiting DMA09 pavilion where the products and services speak for themselves.

· International Services Pavilion

If your business provides products, services, and resources that will help attendees successfully navigate business overseas, compete in a global marketplace, and make smarter decisions when marketing internationally, this is the pavilion for you.

DMA09 Exhibit Hall Hours:

· Sunday, October 18: 3 p.m. — 5:30 p.m.

· Monday, October 19: 10 a.m. — 5 p.m.

· Tuesday, October 20: 10 a.m. — 5 p.m.

To view the current and still growing list of DMA09 exhibitors, click here.

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About DMA09 Conference & Exhibition

The DMA09 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA09, which will be held October 17-22 in San Diego, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA09’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma09.org.

For information about DMA09 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, please click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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