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Direct Marketing Educational Foundation Announces 2009 Collegiate ECHO Winners
Honors to be Presented During DMA09 in San Diego
This year’s Collegiate ECHO challenge was to create a $300,000 innovative and integrated multichannel campaign, targeting the parents of school-aged children in grades 3-6, that included web and viral marketing, blogs, social networks or other media.
To help enhance the overall learning experience for the students, DMEF partnered with NextMark to provide the competing teams with free access to their List Research System. This system, used by practitioners and major businesses, is a list selection tool that is used for direct marketing campaigns. Since 2004, more than 2,600 students have used the system.
“Students really are the experts when it comes to digital marketing today,” said Terri L. Bartlett, DMEF president. “DMEF’s Collegiate ECHO Challenge is the opportunity to tap into this wealth of knowledge. It offers innovative solutions, fresh ideas, and real-world business experience that go beyond the classroom.”
“The challenge encouraged and guided the students to think strategically in this world of interactive marketing,” said Jooyoung Kim, faculty advisor to the
“DMEF’s Collegiate ECHO Awards competition provides an outstanding and challenging real life learning opportunity for students in Eastern Michigan’s Integrated Marketing Communication’s master’s degree program,” said David W. Marold, faculty advisor to
Winners of DMEF’s 2009 Collegiate ECHO Awards:
· Gold —
· Silver —
· Bronze —
· Gold — Eastern
· Silver — Zicklin School of Business,
· Bronze — Zicklin School of Business,
Eligible team members receiving the Gold award will attend DMA’s DMA09 Conference & Exhibition, The Global Event for Integrated Marketing, being held from October 17-22 in
Past Collegiate ECHO Competition sponsors, during its 23 year history, have included such prestigious companies as: Pitney Bowes; United States Postal Service; ING DIRECT; Publishers Clearing House; Mazda North American Operations; Bank One; Ford Motor Company; and Hallmark Cards.
About Direct Marketing Educational Foundation (DMEF)
Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 255 colleges and universities offer courses in direct/interactive marketing, 31 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.directworks.org.
About DMA’s International ECHO Awards
Introduced in 1929 as the “Best in Direct Mail” contest, the DMA International ECHO Awards honor excellence in creativity, marketing strategy, and response results in direct marketing campaigns. With over 1,000 entries submitted by direct response agencies worldwide, DMA’s annual ECHO Awards recognize every type of media used in direct and interactive marketing campaigns.
For more information about the International ECHO Awards, which will be presented on Tuesday, October 20, 2009, during the DMA09 Conference & Exhibition, please visit www.dma-echo.org. To register or for additional information about DMA09, being held October 17 – 22 in
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