Direct Marketing Association Kicks Off DMA09 Annual Conference & Exhibition in San Diego
The Global Event for Integrated Marketing
San Diego, CA, October 17, 2009 — The Direct Marketing Association (DMA) today kicks off DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, in San Diego, California. The keynote speakers headlining this year’s conference are people who have changed the face of business, marketing, and social media — marketing icons Martha Stewart and Stan Rapp, and social media visionaries Scott Monty and Ken Dychtwald.
DMA09, one of the world’s largest gatherings of integrated, multichannel marketing professionals, is the place where the entire international marketing community will connect with people, companies, ideas, education, trends, and technology that will shape marketing’s future.
“I believe anyone in marketing will benefit from attending DMA09 this year,” said John Greco, DMA President & CEO. “Understanding how direct marketing works and developing expertise in the process is vitally important today in every field and industry. The direct marketing process is the future of all marketing and an essential driver of sales and growth for today’s global economy.
“Attendees can expect all the essential training, decision-making, and networking opportunities from this year’s conference,” continued Greco. “In between attending world-class sessions and earning credits towards the ‘DMA Certified Marketing Professional’ certificate, conference attendees have unparalleled access to leading experts who can help them improve their marketing efficiency, ROI, and build more successful campaigns. The digital multichannel direct marketing landscape is changing very rapidly every day, testing the ability of marketers to understand what’s happening and stay a few steps ahead. That’s what DMA09 is all about.”
The conference boasts over 130 educational sessions and a buzzing Exhibit Hall where attendees can debut and demo products and services, network, and find actionable solutions.
Marketers attending DMA09 can also gain worldwide recognition for their direct marketing expertise by attending specific sessions that earn credits toward the “DMA Certified Professional Marketing” program, the foremost all inclusive educational program that keeps marketers connected and current.
Attendees will want to download the DMA09 Widget or log onto MyDMA09 for a personalized and interactive event planner. Those on the go will be able to download the new Blackberry or iPhone app to help navigate the show, access the show directory, stay connected through Facebook and Twitter, as well as develop detailed trip reports from their time in spent at DMA09.
Starting today and running through October 22, DMA will present an impressive array of special events and opportunities for marketers including:
· Direct Marketing Educational Foundation’s Annual Awards Dinner, tonight at the US Grant Hotel at 6 p.m. (Registration is CLOSED.)
· DMA Certified Marketing Professional Program — special DMA09 courses available for credit
· The Future Innovators Awards, being presented at the San Diego Convention Center on October 18, at 5 p.m.
· DMA’s Annual Business Review featuring “The Power of Direct Marketing 2009”, room 5B in the San Diego Convention Center on Monday, October 19, at 3 p.m.
· DMA Nonprofit Federation Day, followed by a DMANF Reception on Monday, October 19 at the San Diego Convention Center
· The Marketer of the Year Award, being presented at the San Diego Convention Center on Tuesday, October 20, at 10 a.m.
· The Hall of Fame Awards Luncheon, being presented at the San Diego Convention Center on Tuesday, October 20, at 12 p.m.
· The 2009 International ECHO Awards Ceremony and Gala with former “Tonight Show” host, Jay Leno, being presented at the Hilton San Diego Bayfront on Tuesday, October 20, at 6:30 p.m.
· Numerous Special Interest Council Events
DMA09 has also lined up four dynamic keynote speakers:
· Sunday, October 18
Scott Monty, Global Digital and Communications Manager, Ford Motor Company
· Monday, October 19
Martha Stewart, Founder, Martha Stewart Living Omnimedia, Inc.
· Tuesday, October 20
Ken Dychtwald, President & CEO, Agewave
· Wednesday, October 21
Stan Rapp, Chairman, Engauge & Editor, Reinventing Interactive and Direct Marketing
Michael McCathren, Conversation Catalyst, Chick-fil-A
Brian Featherstonhaugh, Chairman & CEO, OgilvyOne Worldwide
Rob Weisberg, Vice President, Multimedia Marketing, Domino’s Pizza
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About DMA09 Conference & Exhibition
The DMA09 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA09, which will be held October 17-22 in San Diego, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA09’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma09.org.
For information about DMA09 exhibition and sponsorship opportunities, please contact
DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at pressregistration@the-dma.org. For information about DMA’s requirements for press credentials, please click here.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.
In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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