DMA Gets to the Point...Again

Second Issue Discussing Social Media Trends Released Today

New York, NY, October 20, 2009 — The Direct Marketing Association (DMA) today released the next issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.

The theme of this issue, “Social Media: Live It, Love It or Leave It. Is Business Confused?” explores how social media is being utilized business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer…correctly…or not. And, since the increased adoption of new media encompasses and benefits both for-profits and nonprofits, each Point contributor has included information from a charitable organization of their choice. The issue also includes an interview with celebrity chef, Alexandra Guarnaschelli.

Point offers readers a wide vista of perspectives and practices from marketing’s best innovators and thought-leaders on relevant subject matter that closely touches our diverse, multichannel audience.

The pace-setting, social media innovators who have contributed to the second issue of Point include:

Andre Agassi, Tennis Legend, The Andre Agassi Foundation

David Bear, BBDO Atmosphere

Michael Becker, iLoop Mobile

Brian Fetherstonhaugh, OgilvyOne Worldwide

Bob Garfield, Advertising Age Columnist, Host of NPR’s “On the Media”

John Greco, Direct Marketing Association

Nancy Hill, American Association of Advertising Agencies

Wenda Harris Millard, Media Link LLC

Jeanniey Mullen, Zinio

Chas Salmore, Marketingworks

Lesley Jane Seymour, MORE Magazine

Peter Shankman, Help A Reporter Out, Social Media Guru

Susan Ungaro, The James Beard Foundation

Point will have two installments in 2010, the first scheduled for Spring.

To read the second issue of Point, best viewed on a computer or laptop, please click: http://www.zinio.com/reader.jsp?issue=416101928&o=ext.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – will spend $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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