DMA Presents 2009 International ECHO Awards Complete List of Winners
San Diego, CA, October 20, 2009 — The Direct Marketing Association (DMA) tonight presented its 2009 International ECHO Awards at the Hilton San Diego Bayfront during the DMA09 Conference & Exhibition, which concludes Thursday, October 22.
The following is a complete list of this year’s International ECHO Awards winners, including the eight special awards and the Gold, Silver, and Bronze ECHO winners.
* * *
2009 Special ECHO Winners
HENRY HOKE AWARD
Consumer & Business-to-Business
Communications/Utilities
Client: The Yellow Pages Group ―
Agency: Aim Proximity ― Auckland, New Zealand
Campaign: The Yellow Treehouse
USPS GOLD MAILBOX AWARD AND
PEOPLE’S CHOICE AWARD
Consumer
Financial Products and Services
Client: SulAmérica Seguros ― São Paulo, Brazil
Agency: SUN/MRM Wolrwide ― São Paulo, Brazil
Campaign: Picasso Painting
ECHO DIGITAL INNOVATION AWARD
Consumer
Publishing/Entertainment
Client: Random House Mondadori S.A. ― Barcelona, Spain
Agency: CP Proximity ― Barcelona, Spain
Campaign: THE SIGNAL
DIAMOND ECHO AND
A. EICOFF BROADCAST INNOVATION AWARD
Consumer
Travel & Hospitality/Transportation
Client: Tourism Queensland ― Brisbane, Australia
Agency: CumminsNitro Brisbane ― South Brisbane, Australia
Campaign: The Best Job in the World
ECHO GOVERNORS STRATEGIC INNOVATION AWARD
Business-to-Business
Insurance
Client: Gjensidige Forsikring ― Lysaker, Norway
Agency: McCann Direkte MRM Partners ― Oslo, Norway
Campaign: The Brick
ECHO GREEN AWARD
Business-to-Business
Business & Consumer Services
Client: United States Postal Service ― Washington, DC
Agency: Campbell-Ewald ― Warren, MI
Campaign: Environmailist Campaign
ECHO SEARCH MARKETING AWARD
Consumer
Pharmaceutical/Healthcare
Client: BabyCenter, LLC ― San Francisco, CA
Agency: Greater Than One ― New York, NY
Campaign: BabyCenter – Pregnancy and Parenting Information
2009 International GOLD ECHO Winners
Consumer
Business and Consumer Services
Client: United States Navy ― Millington, USA
Agency: Campbell-Ewald ― Warren, USA
Campaign: Navy Influencer – NAVYForMoms.com
Consumer & Business-to-Business
Communications/Utilities
Client: The Yellow Pages Group ― Auckland, New Zealand
Agency: Aim Proximity ― Auckland, New Zealand
Campaign: The Yellow Treehouse
Consumer
Financial Products and Services
Client: SulAmérica Seguros ― São Paulo, Brazil
Agency: SUN/MRM Wolrwide ― São Paulo, Brazil
Campaign: Picasso Painting
Consumer
Insurance
Client: Blue Cross and Blue Shield of Florida ― Jacksonville, USA
Agency: Draftfcb ― Chicago, USA
Campaign: The Power of The Human Voice
Consumer
Not-For-Profit
Client: Oregon Zoo Foundation ― Portland, USA
Agency: Lewis Kennedy Associates ― Portland, USA
Campaign: Oregon Zoo Frog Membership
Consumer
Product Manufacturing and Distribution
Client: Lion Nathan ― Sydney, Australia
Agency: BMF ― Pyrmont, Australia
Campaign: TED696 Project
Consumer
Publishing/Entertainment
Client: Random House Mondadori S.A. ― Barcelona, Spain
Agency: CP Proximity ― Barcelona, Spain
Campaign: THE SIGNAL
Business-to-Business
Retail/Direct Sales
Client: Cepsa ― Madrid, Spain
Agency: Shackleton ― Madrid, Spain
Campaign: MOTORTHERAPY
Consumer
Travel & Hospitality/Transportation
Client: Tourism Queensland ― Brisbane, Australia
Agency: CumminsNitro Brisbane ― South Brisbane, Australia
Campaign: The Best Job in the World
2009 International SILVER ECHO Winners
Consumer
Business and Consumer Services
Client: Faculdade Anhanguera ― Valinhos, Brazil
Agency: OgilvyOne ― Sao Paulo, Brazil
Campaign: Web Video Call Anhanguera
Business-to-Business
Business and Consumer Services
Client: DHL Express (Singapore) Pte Ltd ― Singapore, Singapore
Agency: OgilvyOne Worldwide, Malaysia ― Kuala Lumpur, Malaysia
Campaign: Getting Personal
Business-to-Business
Business and Consumer Services
Client: Royal Mail ― London, United Kingdom
Agency: Proximity London ― London, United Kingdom
Campaign: Royal Mail Partners for Growth Campaign
Business-to-Business
Business and Consumer Services
Client: Royal Mail ― London, United Kingdom
Agency: Proximity London ― London, United Kingdom
Campaign: Royal Mail Heat Pack
Consumer
Business and Consumer Services
Client: The Terminix International Company LP. (Terminix) ― Memphis, USA
Agency: Publicis Dallas ― Dallas, USA
Campaign: Terminix Seeing Is Believing
Business-to-Business
Business and Consumer Services
Client: Getty Images Deutschland GmbH ― München, Germany
Agency: Red Urban GmbH ― Unterhaching, Germany
Campaign: Income Tax Guide 2009
Business-to-Business
Business and Consumer Services
Client: Wikreate ― San Francisco, USA
Agency: Wikreate ― San Francisco, USA
Campaign: Celebrate the Crisis - A singular Wikreate´s party
Consumer
Communications/Utilities
Client: Maxis Communications Bhd ― Kuala Lumpur, Malaysia
Agency: OgilvyOneWorldwide, Malaysia ― Kuala Lumpur, Malaysia
Campaign: What’s My Maxis
Consumer
Communications/Utilities
Client: Sony Ericsson Mobile Communications International AB ― Munich, Germany
Agency: Serviceplan ― Munich, Germany
Campaign: The Sony Ericsson FanWalk 2008
Consumer
Business-to-Business
Communications/Utilities
Client: Conect ― Madrid, Spain
Agency: Shackleton ― Madrid, Spain
Campaign: THE VILLAGE WHERE NOTHING EVER HAPPENS
Consumer
Financial Products and Services
Client: PAYBACK GmbH ― München, Germany
Agency: argonauten G2 GmbH - a member of Grey | G2 Group ― Berlin, Germany
Campaign: Goldfach punkten PAYBACK Olympic Campaign
Consumer
Financial Products and Services
Client: ANZ Bank ― Auckland, New Zealand
Agency: RAPP New Zealand ― Auckland, New Zealand
Campaign: gettingUthru
Consumer
Financial Products and Services
Client: ATP ― Hillerød, Denmark
Agency: RelationshusetGekko ― Copenhagen OE, Denmark
Campaign: ATP - Your Future
Consumer
Business-to-Business
Financial Products and Services
Client: Caja Madrid ― Madrid, Spain
Agency: Shackleton ― Madrid, Spain
Campaign: BARRILETE CÓSMICO
Consumer
Financial Products and Services
Client: Caja Madrid ― Madrid, Spain
Agency: Shackleton ― Madrid, Spain
Campaign: RELAX & ENJOY
Business-to-Business
Information Technologies
Client: SecureDevice A/S & IBM Denmark A/S ― Hellerup & Kgs. Lyngby, Denmark
Agency: OgilvyOne worldwide ― Copenhagen, Denmark
Campaign: One Box to Rule Them All
Consumer
Information Technologies
Client: Cisco Systems Canada ― Toronto, Canada
Agency: OgilvyOne worldwide ― Toronto, Canada
Campaign: One Million Acts of Green
Business-to-Business
Information Technologies
Client: Microsoft NZ ― Auckland, New Zealand
Agency: Y&R ― Auckland, New Zealand
Campaign: Microsoft Security Virus
Consumer
Insurance
Client: Zurich España ― Barcelona, Spain
Agency: Shackleton ― Madrid, Spain
Campaign: ZURICH AUTO LOYALTY PROGRAM
Consumer
Not-For-Profit
Client: World Jewish Congress Foundation ― Miami, USA
Agency: Adams Hussey & Associates ― Arlington, USA
Campaign: WJCF Ambassador Circle Business Card Renewal
Consumer
Not-For-Profit
Client: California State Parks Foundation ― San Francisco, USA
Agency: Adams Hussey & Associates ― Arlington, USA
Campaign: California State Parks Foundation Map Appeal
Consumer
Not-For-Profit
Client: Ministry of Health ― Auckland, New Zealand
Agency: Draftfcb New Zealand Ltd ― Auckland, New Zealand
Campaign: The Lowdown
Consumer
Not-For-Profit
Client: Veterans Airlift Command ― St Louis Pk, USA
Agency: Fund Raising Strategies ― McLean, USA
Campaign: Attention Sign
Consumer
Not-For-Profit
Client: Winning Charities International ― Brockville, Canada
Agency: Hamelin Martineau Inc. ― Montreal, Canada
Campaign: SickKids Lottery - Danielle
Consumer
Not-For-Profit
Client: RNLI ― Poole, United Kingdom
Agency: Proximity London ― London, United Kingdom
Campaign: Mystery Package
Consumer
Not-For-Profit
Client: Norwegian Red Cross ― Oslo, Norway
Agency: Rapp ― Oslo, Norway
Campaign: A portion of hope
Consumer
Not-For-Profit
Client: Norwegian Red Cross ― Oslo, Norway
Agency: Rapp ― Oslo, Norway
Campaign: At the stroke of a pen
Consumer
Not-For-Profit
Client: World Vision ― Mississauga, Canada
Agency: Russ Reid Company ― Pasadena, USA
Campaign: World Vision Canada: T-Shirts for Orphans
Consumer
Not-For-Profit
Client: WWF ― Ultimo, Australia
Agency: Wunderman ― Sydney, Australia
Campaign: Earth In Your Hands
Consumer
Pharmaceutical/Healthcare
Client: Pfizer ― Sydney, Australia
Agency: Ursa Communications ― Sydney, Australia
Campaign: How Champix Outsmarted Cigarettes
Consumer
Product Manufacturing and Distribution
Client: Levi’s Strauss (M) Sdn. Bhd. ― Petaling Jaya, Malaysia
Agency: OgilvyOne Worldwide, Malaysia ― Kuala Lumpur, Malaysia
Campaign: 501
Consumer
Product Manufacturing and Distribution
Client: Diageo Ireland ― Dublin, Ireland
Agency: RMG Target ― Dublin, Ireland
Campaign: Guinness RM Programme: A Remarkable Experience
Consumer
Publishing/Entertainment
Client: AUSTAR ― Ultimo, Australia
Agency: Rapp Sydney ― Ultimo, Australia
Campaign: Andre Rieu
Consumer
Retail/Direct Sales
Client: The Warehouse Limited ― Auckland, New Zealand
Agency: Aim Proximity ― Auckland, New Zealand
Campaign: Get in on the secret part 2
Consumer
Retail/Direct Sales
Client: IKEA Deutschland GmbH & Co. KG ― Hofheim-Wallau, Germany
Agency: OgilvyOne worldwide GmbH ― Frankfurt am Main, Germany
Campaign: IKEA BIGGER STORAGE IDEAS Sampling Event
Consumer
Travel & Hospitality/Transportation
Client: InterContinental Hotels Group ― Atlanta, USA
Agency: Boost ― Minneapolis, USA
Campaign: Priority Club Rewards Lifecycle
2009 International BRONZE ECHO Winners
Consumer
Automotive
Client: BMW New Zealand ― Auckland, New Zealand
Agency: Draftfcb New Zealand Ltd ― Auckland, New Zealand
Campaign: BMW Seeks Opinionated Porsche Drivers
Consumer
Automotive
Client: Ford Customer Service Division ― Dearborn, USA
Agency: Ogilvy Team Detroit ― Dearborn, USA
Campaign: Owner Advantage Communication (OAC)Welcome Package
Consumer
Automotive
Client: Ford-Werke GmbH ― Köln, Germany
Agency: Wunderman GmbH ― Köln, Germany
Campaign: This is now: Be part of it!
Consumer
Business-to-Business
Business and Consumer Services
Client: The Direct
Agency: MRM Worldwide ― Lawrenceville, USA
Campaign: ECHO-CARDIOGRAM
Business-to-Business
Business and Consumer Services
Client: The Swedish Advertising Association ― Stockholm, Sweden
Agency: Ogilvy ― Stockholm, Sweden
Campaign: Bake a cake
Consumer
Business and Consumer Services
Client: IBM Corporation ― Armon, USA
Agency: Ogilvy New York ― New York, USA
Campaign: Connect Mr. Fong
Consumer
Business and Consumer Services
Client: BBC TV Licensing ― London, United Kingdom
Agency: Proximity London ― London, United Kingdom
Campaign: TV Licensing 'No Excuse' campaign 2009
Business-to-Business
Business and Consumer Services
Client: Royal Mail ― London, United Kingdom
Agency: Proximity London ― London, United Kingdom
Campaign: Not a Stress Ball
Business-to-Business
Business and Consumer Services
Client: Henkel Ibérica S.A. Schwarzkopf Professional ― Barcelona, Spain
Agency: Shackleton ― Madrid, Spain
Campaign: ESSENSITY
Consumer
Business-to-Business
Business and Consumer Services
Client: Shackleton ― Madrid, Spain
Agency: Shackleton ― Madrid, Spain
Campaign: BUSH BYE BYE PARTY
Consumer
Communications/Utilities
Client: British Gas ― Staines, UK
Agency: Ogilvy London ― Canary Wharf, UK
Campaign: Toilet Roll, British Gas
Consumer
Communications/Utilities
Client: Movistar ― Madrid, Spain
Agency: OgilvyInteractive ― Madrid, Spain
Campaign: Shout to come to Rock in Rio
Consumer
Communications/Utilities
Client: Belgacom ― Brussels, Belgium
Agency: Proximity BBDO ― Brussels, Belgium
Campaign: Internet Is Mine
Business-to-Business
Communications/Utilities
Client: Telecom New Zealand ― Auckland, New Zealand
Agency: RAPP New Zealand ― Auckland, New Zealand
Campaign: No one will know you are gone
Consumer
Business-to-Business
Communications/Utilities
Client: Cepsa ― Madrid, Spain
Agency: Shackleton ― Madrid, Spain
Campaign: MALDONADO´S LAST WEATHER REPORT
Consumer
Financial Products and Services
Client: Commonwealth Bank of Australia ― Sydney, Australia
Agency: BMF ― Pyrmont, Australia
Campaign: Dollarmites Mission
Consumer
Financial Products and Services
Client: Ing Direct ― Madrid, Spain
Agency: OgilvyInteractive ― Madrid, Spain
Campaign: The bus
Business-to-Business
Financial Products and Services
Client: ING ― Brussels, Belgium
Agency: Proximity BBDO ― Brussels, Belgium
Campaign: Wine Cellar
Consumer
Businessto-Business
Financial Products and Services
Client: Danske Bank ― Copenhagen, Denmark
Agency: Sepia A/S ― Copenhagen, Denmark
Campaign: Responsible relationships
Consumer
Financial Products and Services
Client: Guaranty Bank ― Dallas, USA
Agency: TracyLocke-Los Angeles ― Venice, USA
Campaign: Guaranty Checking Moment of Truth Campaign
Business-to-Business
Information Technologies
Client: Anritsu Company ― Morgan Hill, USA
Agency: Beasley Direct
Campaign: Anritsu BTS Master: Door Opener Campaign
Consumer
Information Technologies
Client: Hewlett-Packard ― New York, USA
Agency: Dieste ― Dallas, USA
Campaign: HP Insider
Business-to-Business
Information Technologies
Client: Resource SiteSeeing ― Barueri, Brazil
Agency: e|ou
Campaign: Chronometer
Business-to-Business
Information Technologies
Client: IBM ― Singapore
Agency: OgilvyOne Worldwide, Malaysia ― Kuala Lumpur, Malaysia
Campaign: The Fun Factory
Business-to-Business
Information Technologies
Client: Microsoft ― Redmond, USA
Agency: Wunderman ― New York, USA
Campaign: Fun with Keywords
Consumer
Insurance
Client: The Progressive Corporation ― Mayfield Village, USA
Agency: Arnold ― Boston, USA
Campaign: Insurance Superstore
Business-to-Business
Insurance
Client: Gjensidige Forsikring ― Lysaker, Norway
Agency: McCann Direkte MRM Partners ― Oslo, Norway
Campaign: The Brick
Business-to-Business
Not-For-Profit
Client: Evangelischer Regionalverband Frankfurt am Main ― Frankfurt, Germany
Agency: OgilvyOne worldwide GmbH ― Frankfurt, Germany
Campaign: Kidnapping Charity
Consumer
Not-For-Profit
Client: World Vision U.S. ― Federal Way, USA
Agency: Russ Reid Company ― Pasadena, USA
Campaign: World Vision US
Consumer
Not-For-Profit
Client: World Vision U.S. ― Federal Way, USA
Agency: Russ Reid Company ― Pasadena, USA
Campaign: World Vision US Sponsorship Child's Christmas Card
Consumer
Pharmaceutical/Healthcare
Client: Merck & Co., Inc. ― North Wales, USA
Agency: MicroMass Communications ― Cary, USA
Campaign: The A.I.R. Program -- Singulair®
Consumer
Product Manufacturing and Distribution
Client: PUMA ― Pilar, Argentina
Agency: DDB Argentina ― Buenos Aires, Argentina
Campaign: Slap the red on
Consumer
Product Manufacturing and Distribution
Client: Ogilvy New York ― New York, USA
Agency: Ogilvy New York ― New York, USA
Campaign: Vaseline – Prescribe The Nation
Consumer
Product Manufacturing and Distribution
Client: Guinness Anchor
Agency: OgilvyOne Worldwide, Malaysia ― Kuala Lumpur, Malaysia
Campaign: Heineken SWIPE
Consumer
Product Manufacturing and Distribution
Client: Panasonic Germany, Panasonic
Agency: Proximity Germany ― Hamburg, Germany
Campaign: Cardboard heroes
Consumer
Business-to-Business
Publishing/Entertainment
Client: Random House MOndadori ― Madrid, Spain
Agency: Shackleton ― Madrid, Spain
Campaign: EDUCATION WITH AN H
Consumer
Publishing/Entertainment
Client: Disney Channel ― Burbank, USA
Agency: True North Inc. ― New York, USA
Campaign: 'Camp Rock' Desktop App
Business-to-Business
Retail/Direct Sales
Client: Laborprint ― São Paulo, Brazil
Agency: e|ou
Campaign: Make your own 2009
Consumer
Retail/Direct Sales
Client: Makro ― Wommelgem, Belgium
Agency: Proximity BBDO ― Brussels, Belgium
Campaign: Operation Free Petrol
Business-to-Business
Travel & Hospitality/Transportation
Client: Scandinavian Airlines Denmark A/S ― Copenhagen S., Denmark
Agency: RelationshusetGekko ― Copenhagen OE, Denmark
Campaign: SAS - The Travel Day
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