NCDM 2009 KEYNOTE SPEAKERS ANNOUNCED

New York, NY, November 11, 2009 — The National Center for Database Marketing (NCDM) today announced Sandy Carter, vice president of IBM Software Group Channels, and Aaron Cano, vice president enterprise customer knowledge of 1800-Flowers.com keynote speakers for the upcoming NCDM 2009 Conference. Co-produced by the Direct Marketing Association (DMA) and DIRECT, NCDM will take place December 7-9, at the Mandalay Bay Resort & Casino in Las Vegas, Nevada.

“Database marketing is an important topic for every marketer,” said Yasmin Melendez, DMA’s group show director. “This year’s programming and stellar keynote lineup — from our CEO panel to Sandy Carter from IBM, and Aaron Cano of 1800-Flowers.com — will provide attendees the knowledge and expertise they need to succeed.”

Monday, December 7

· The CEO Industry Insider Panel: Evolving from Database Marketing to Customer Intelligence

Moderator: Dave Frankland, Principal Analyst, Forrester Research

Panelists: Bill Duffy, Founder and Managing Partner, iKnowtion

Janet Rubio, Chief Insights Officer, Engauge

Mark Wright, President, Targetbase

Naras Eechambadi, Senior Vice President and General Manager, Quaero

12 p.m. — 1:30 p.m.

Join the CEO’s of leading service providers and agencies in an interactive panel as they discuss the next wave of innovation in database marketing, how marketers are changing their organizations, and the keys for success in any environment. Follow the panel on Twitter, Facebook, and LinkedIn to submit questions before the event.

Tuesday, December 8

· From a Whisper to a Scream: Marketing 2.0

Sandy Carter, Vice President, IBM Software Group Channels

9:30 a.m. — 10:30 a.m.

During this keynote presentation, Carter will draw on her experiences with customers at IBM, and leverage case studies from retail, travel, and other industries as she walks attendees through creating a winning marketing mix that fuses traditional tactics with “2.0” technologies for a differentiated and personalized customer experience. She will also detail how social media tools enable companies to listen to their customers, participate in dialogues with them, and ultimately cultivate relationships that can be converted into revenue.

Wednesday, December 9

· Drive Profitable Growth Through Customer Understanding

Aaron Cano, Vice President Enterprise Customer Knowledge, 1800-Flowers.com

9:30 a.m. — 10:30 a.m.

In this keynote, Cano will share his journey within 1800-Flowers.com and how he transformed its database and analytics framework to drive profitable customer relationships, market new ideas quickly, and adapt to changing strategies for any of its 10 brands. He will provide attendees tactical advice on how to create a “center of customer knowledge” that will spearhead new opportunities and growth within companies.

For more NCDM 2009 information or to register, please visit www.ncdmevents.com.

About NCDM

Co-sponsored by DIRECT magazine and the Direct Marketing Association (DMA), the National Center for Database Marketing (NCDM) Conference is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today’s direct marketing challenges using customer data and technology.

About DIRECT

DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting edge of innovation. DIRECT’s franchise of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.

DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline and Magilla Marketing enewsletters; the online Buyer’s Guide; The National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Chief Marketer Network, which includes Chief Marketer, PROMO, and Multichannel Merchant.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – will spend $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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