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NCDM 2009 KEYNOTE SPEAKERS ANNOUNCED
“Database marketing is an important topic for every marketer,” said Yasmin Melendez, DMA’s group show director. “This year’s programming and stellar keynote lineup — from our CEO panel to Sandy Carter from IBM, and Aaron Cano of 1800-Flowers.com — will provide attendees the knowledge and expertise they need to succeed.”
Monday, December 7
· The CEO Industry Insider Panel: Evolving from Database Marketing to Customer Intelligence
Moderator: Dave Frankland, Principal Analyst, Forrester Research
Panelists: Bill Duffy, Founder and Managing Partner, iKnowtion
Janet Rubio, Chief Insights Officer, Engauge
Mark Wright, President, Targetbase
Naras Eechambadi, Senior Vice President and General Manager, Quaero
12 p.m. — 1:30 p.m.
Join the CEO’s of leading service providers and agencies in an interactive panel as they discuss the next wave of innovation in database marketing, how marketers are changing their organizations, and the keys for success in any environment. Follow the panel on Twitter, Facebook, and LinkedIn to submit questions before the event.
Tuesday, December 8
· From a Whisper to a Scream: Marketing 2.0
Sandy Carter, Vice President, IBM Software Group Channels
9:30 a.m. — 10:30 a.m.
During this keynote presentation, Carter will draw on her experiences with customers at IBM, and leverage case studies from retail, travel, and other industries as she walks attendees through creating a winning marketing mix that fuses traditional tactics with “2.0” technologies for a differentiated and personalized customer experience. She will also detail how social media tools enable companies to listen to their customers, participate in dialogues with them, and ultimately cultivate relationships that can be converted into revenue.
Wednesday, December 9
· Drive Profitable Growth Through Customer Understanding
Aaron Cano, Vice President Enterprise Customer Knowledge, 1800-Flowers.com
9:30 a.m. — 10:30 a.m.
In this keynote, Cano will share his journey within 1800-Flowers.com and how he transformed its database and analytics framework to drive profitable customer relationships, market new ideas quickly, and adapt to changing strategies for any of its 10 brands. He will provide attendees tactical advice on how to create a “center of customer knowledge” that will spearhead new opportunities and growth within companies.
For more NCDM 2009 information or to register, please visit www.ncdmevents.com.
Co-sponsored by DIRECT magazine and the Direct Marketing Association (DMA), the
DIRECT provides strategic and tactical information for direct marketers that is timely, inspirational and on the cutting edge of innovation. DIRECT’s franchise of print, online, and interactive information products connect today’s direct marketers to the information, resources and suppliers they need to reach their business goals. DIRECT’s award-winning editorial staff delivers detailed coverage on cross-channel integration, ROI/analytics, CRM/database marketing, direct mail, email marketing, search/web marketing, print/production, DRTV/radio, insert media, telemarketing, and legal/regulatory issues.
DIRECT’s franchise of information products includes: DIRECT magazine; www.directmag.com; DIRECT Newsline, DIRECT Listline and Magilla Marketing enewsletters; the online Buyer’s Guide; The National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder; and original research. DIRECT is part of Penton Media’s Chief Marketer Network, which includes Chief Marketer, PROMO, and Multichannel Merchant.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the
In 2009, marketers – commercial and nonprofit – will spend $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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