DMA and the Participatory Marketing Network Host Social Media and Marketing Seminar

Steve Rubel of Edelman Digital to Keynote

Castrol to Present Brand Spotlight

New York, NY, December 21, 2009 — The Direct Marketing Association’s (DMA) Social Media Council (SMC) along with the Participatory Marketing Network (PMN) today announced they will co-host a “Spotlight on Social Media” event from 8:30 a.m. to 5:00 p.m. on Thursday, January 21, 2010, at DMA’s Seminar Center in New York City.

The Spotlight will feature social media case studies presented by Rahim Fazal, chief executive officer and co-founder of Involver; Peter Dabol, chief executive officer of Bunchball; and Ryan Deutsch, vice president of Strategic Services, StrongMail discussing strategies and tactics that attendees can use inside their own organizations; as well a brand spotlight presented by Castrol. Keynote presentations will include “Getting Beyond the Hype of Social Marketing” being offered by Harte-Hanks and the Aberdeen Group, as well as “Marketing in the Age of Streams” by Steve Rubel, senior vice president, director of insights, Edelman Digital.

“Our members are eager to learn as much about social media as possible,” said Neil C. O'Keefe, DMA’s vice president, multichannel segments. “For many organizations, however, the time for theoretical discussion is over, and it’s time for the dialogue to transition to tactical, practical discussions. That’s precisely what this seminar will deliver to attendees.”

“This is a tremendous opportunity to learn from professionals in the trenches of social media and marketing,” said Michael Della Penna, founder and executive chairman of the PMN. “The participants will leave this seminar with ideas for better engaging customers and prospects and, undoubtedly, a new group of colleagues with whom they can exchange innovative ideas and best practices moving forward.”

For more information or to register for the “Spotlight on Social Media” event, please click here.

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About the Participatory Marketing Network

The PMN helps marketers navigate change as consumers increasingly turn to each other for insight and information rather than brands. It helps marketers make the transition from push and permission marketing to participatory marketing – which is all about taking advantage of the social Web. The Network’s mission is to help educate marketers about how to market WITH customers rather than AT them. It focuses on the strategies and tactics that exemplify this kind of thinking and, most important, it will demonstrates why participatory marketing is so powerful by spotlighting brands that are already “doing it right.” For more information about the Participatory Marketing Network or to inquire about membership, please go to www.thepmn.org or email info@thepmn.org.

About DMA’s Social Media Council (SMC)

DMA’s Social Media Council (SMC) provides a community of common interest, allowing members to share their online experiences, learn from experts how to best utilize the social media channel in establishing and promoting brands and successfully integrate social media marketing into an overall marketing plan. The council continues DMA’s commitment to provide marketers and businesses every opportunity available to capitalize on the latest technology and marketing innovations. The council works with DMA to provide members with events, programming, education and more in the areas of social and digital marketing.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – will spend $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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