DMA Calls for 2010 Board of Directors Nominations

February 26 Deadline for Submissions

New York, NY, January 4, 2010 — The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2011 Board of Directors. The deadline to submit nominations is Friday, February 26, 2010.

To be eligible, DMA Board candidates must be senior-level executives — president; chief executive officer; chief operating officer; chief marketing officer; etc. — and meet the following criteria:

· Have the authority to speak for their company, organization, or division;

· Maintain a leadership role in the field of direct marketing;

· Capable of representing their membership segment;

· Currently a voting member of a DMA member company in good standing;

· Available for Board meetings held in January, May, and October;

· Available to serve on DMA’s Standing Committees;

· Have no conflict of interest with DMA.

The greatest need for DMA Board representation exists in the following segments:

· Nonprofit Organizations,

· Business-to-Consumer Marketing.

Nominations will be evaluated by the DMA Nominating Committee, which is chaired by the immediate past DMA chairman of the board Kelly B. Browning, executive vice president & chief operating officer, American Institute for Cancer Research. The Nominating Committee will then present the status of nominations to the full Board in May.

DMA members will vote on the final slate of Board nominees during the Association’s annual business meeting which will be held during the DMA2010 Conference & Exhibition, taking place October 10, 2010, at the Fairmont Hotel in San Francisco, California.

For a nomination form, please click here. Completed nomination forms should be returned, no later than Friday, February 26, 2010, via email to board@the-dma.org, fax to 212.768.7353, or mail to Direct Marketing Association, Attn: M. Mulvihill, 1120 Avenue of the Americas, New York, New York 10036-6700. If you need additional information please contact Margaret Mulvihill at 212.768.7277 x1616.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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