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DMA Joins Association Letter to Senate Commerce Committee Highlighting Concerns with Proposed Expansion of FTC Authority
Washington, DC, January 20, 2010 — The Direct Marketing Association (DMA) today joined 28 other trade associations and business coalitions in sending a letter to members of the Senate Committee on Commerce, Science & Transportation.
The letter expressed significant concerns about the provisions of H.R. 4173, the Wall Street Reform and Consumer Protection Act of 2009, that would remove existing procedural safeguards on the rulemaking and enforcement capabilities of the Federal Trade Commission (FTC). While these provisions were not included in the Wall Street reform package introduced in the Senate Banking Committee, it is expected that the Senate Commerce Committee will take up these provisions as part of its work on FTC reauthorization.
Congress imposed these procedural protections on the FTC decades ago after determining that the Commission had repeatedly overstepped its regulatory authority. The associations believe that it is vital for affected industries to have the opportunity to appear at a hearing to present their concerns about the potential effect of these provisions on the business community at large.
Signatories to the letter included:
American Association of Advertising Agencies
American Advertising Federation
American Business Media
American Financial Services Association
Association of National Advertisers
Consumer Data Industry Association
Consumer Electronics Association
Consumer Healthcare Products Association
Direct Marketing Association
Direct Selling Association
Electronic Retailing Association
Financial Services Institute, Inc.
Interactive Advertising Bureau
International Franchise Association
The Marketing Research Association
National Association of Manufacturers
National Association of Mutual Insurance Companies
National Association of Professional Background Screeners
National Association of Realtors
National Association of Wholesaler-Distributors
National Automobile Dealers Association
National Business Coalition on E-Commerce and Privacy
Natural Products Association
National Retail Federation
Online Publishers Association
Software & Information Industry Association
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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