DMA's Certified Marketing Professional Program Debuts in Japan

New York, NY, January 26, 2010 — The Direct Marketing Association’s (DMA) “DMA Certified Marketing Professional” program debuted today in Tokyo, Japan. The new global standard for direct marketing education, originally launched in the US, is now available to Japan Post associates and will open to the general Japanese public in March.

Announced last year, DMA’s certification program allows those enrolled to gain direct access to specialized education from the US and around the globe; supplying individuals and companies alike the opportunity to stay current on initiatives affecting the global marketing community.

The US in-person courses opened in the summer of 2009, and the first online certification courses began in the fall of that same year. The fully interactive course being offered in Japan is available online only.

“We have entered a new era of one-to-one social communications that transcends time and space and now global borders, entirely changing the game for all marketing,” said Eugene Raitt, Chairman of the DMA Board of Directors. “We have taken our best and most current direct marketing education developed over many years and tailored those offerings for specific opportunities here in Japan.

“We are honored to work with Japan Post in this multichannel, changing world as we introduce this new approach to direct marketing education,” continued Raitt. “Marketing will constantly need to work hard to educate people and equip them with tools and techniques they can use to keep up with the pace of change both in the marketing community and beyond.”

The “DMA Certified Marketing Professional” program is the foremost all-inclusive educational program keeping marketers connected and current. It is also the first that complements international direct marketing courses currently being offered by foreign educational institutions, allowing individuals enrolled in the program that have already completed such courses to gain credit toward the certification.

DMA also has discussions underway to partner with international organizations to tailor the course program in Spain; Saudi Arabia; Egypt; Dubai; Brazil; Argentina; South Africa; Hong Kong; Singapore; and China.

For more information or to register for DMA’s “Certified Marketing Professional” program or any other DMA educational course offerings please visit www.dmaeducation.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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