'DM Unplugged' Blog Unveiled

Thoughts from DMA Chairman Eugene Raitt and Colleagues

New York, NY, February 25, 2010 — “DM Unplugged,” a new blog authored by DMA Chairman Eugene Raitt, was officially launched today.

The formation of DM Unplugged was designed to provide members of the direct/digital marketing community with a forum to engage with some of the leaders of DMA, both to gain more insight into direct marketing and the Association, and to publicly comment on related trends. The blog will also provide readers with insightful advice and information on worldwide direct and digital marketing trends and developments. In addition to postings from Chairman Raitt, the site will also feature guest blog posts from other thought leaders in direct marketing and other marketing/advertising spheres.

DM Unplugged will also highlight recent news stories and links to other marketing/advertising blogs, websites and videos. Readers will have access to DMA’s digital publication Point and additional DMA offerings.

“I am thrilled to be undertaking this new project,” said Chairman Raitt. “No one knows direct marketing like DMA. In the digital era of instant communication, DM Unplugged will be an efficient and useful mechanism for sharing and receiving information that affects us all. We encourage anyone with an interest in direct marketing to visit the site.”

DM Unplugged can be accessed by visiting http://www.dmunplugged.com.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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