DMA Unveils Dynamic Hall of Fame Awards Website

Deadline for 2010 Nominations is April 30

New York, NY, March 17, 2010 — The Direct Marketing Association (DMA) today unveiled its newly upgraded Hall of Fame Award website, www.dmahalloffame.org. The Hall of Fame Award, considered the most prestigious award bestowed in the direct marketing community, is presented annually. The 2010 award will be given at a luncheon ceremony on Tuesday, October 12, 2010, during the DMA2010 Conference & Exhibition in San Francisco, California. The Advisory Committee is currently accepting nominations for the 2010 Hall of Fame Award. Deadline for submissions is Friday, April 30.

Visitors to the new site can view videos from the 2009 awards ceremony where Shelly Lazarus, chairman, Ogilvy & Mather Worldwide, was inducted into DMA’s Hall of Fame. Video clips include: an introduction speech given by Ron Bliwas, president/ceo of A. Eicoff & Company, 2005 DMA Chairman, and 2007 DMA Hall of Fame Inductee; a video montage featuring prominent leaders from Ogilvy & Mather, American Express, IBM, and more; and the 2009 acceptance speech given by Shelly Lazarus.

DMA’s Hall of Fame award was established in 1978 as a permanent recognition of individuals who have contributed significantly to the theory and practice of direct/interactive marketing and whose outstanding career contributions have led to the practice, growth, and stature of the direct marketing community.

Every year, DMA assembles an advisory committee of scholars, marketers, creatives, and entrepreneurs to select individuals for recognition and induction into the Hall of Fame. Companies serving on the 2010 Advisory Committee include: The Boston Globe; TDAmeritrade; Bookspan; New York University; Meredith Corporation; Yahoo! Inc.; and Muldoon & Baer, Inc. Candidates are selected from a field of people nominated by peers and the public. A committee of judges then reviews each nominee and gives recommendations to DMA’s Board of Directors for final selection.

For a complete list of DMA Hall of Fame inductees, please click here.

For more information or to download a 2010 nomination form, please click here.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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