DMA's 2010 Innovation Awards Celebrate Advancements in Direct and Digital Marketing Technology
Deadline for Submissions is June 20
New York, NY, April 7, 2010 — Direct Marketing Association (DMA) today announced a call for entries for its 2010 Innovation Awards celebrating advancements in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, will be presented on Tuesday, October 12, during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition, which takes place October 9-14 in
Recognizing ingenuity and creativity, this year’s Innovation Awards are open to both DMA2010 exhibitors and non-exhibitors. The awards will showcase and reward outstanding advancements being made in direct and digital marketing technology which must be a product or service introduced to the business community within the prior 12 months.
“Ingenuity and innovation have always led the way towards reshaping the marketplace,” said Bernice Grossman, president, DMRS Group Inc. and one of this year’s judges. “DMA is proud to showcase the ‘Best in Categories’ from the marketing supplier and user communities.”
Award entries will be based on three main criteria: how innovative is your product or service is, the impact the product or service has on an end user, and whether or not the product or service has made a difference in the community at large. Nominees and winners will then be selected by a distinguished panel of judges which include representatives from: eMarketer; Engauge; Portrait Software; Razorfish; and Winterberry Group.
Awards will be bestowed in the following six categories: Broadcast Media; Digital Media; Direct Mail/Fulfillment; Loyalty; Marketing Management; Market Segmentation and Optimization. One “People’s Choice Award” will be voted for by DMA2010 attendees, and one “Best in Show” grand prize award will be selected by the judges.
Fore more information or to download a 2010 DMA Innovation Awards nomination form, please click here.
About DMA2010 Conference & Exhibition
The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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