Award Winning Director and Producer James Cameron Talks 'Avatar' at DMA2010

Leaders of Twitter, Sephora, LG Mobile Phones, Kodak,

Ensemble, and More to Keynote

New York, NY, April 26, 2010 — Direct Marketing Association (DMA) today announced its remarkable lineup of keynote speakers for the DMA2010 Conference & Exhibition. Marketing and media collide at this global ROI event featuring James Cameron, director and producer of “Avatar,” as well as Jack Dorsey, creator of Twitter; Jacques Levy of Sephora Worldwide; Ehtisham Rabbani of LG Mobile Phones; Jeff Hayzlett of Kodak; Scott Donaton of Ensemble, an Interpublic Company; Gary Vaynerchuck, author of The New York Times bestseller “CRUSH IT!;” David Jones of HAVAS Worldwide, Euro RSCG Worldwide, and more.

Combining the latest technology with industry giants, DMA2010 taking place October 9-14 in San Francisco, offers a fully integrated and interactive conference for today’s marketers that need both big picture perspective and bottom-line focus. Cross media/channel marketing professionals from over 50 countries will be in attendance to hear from these remarkable keynote speakers and attend sessions given by the thought-leaders behind successful household brands like Pepsi, Lacoste, US Airways, Pfizer, Visa, and many more Fortune 500 top brands.

Monday, October 11

A New Mindset…Bridging Entertainment, Technology and Marketing

The ability to develop multifaceted, multimedia relationships between brands and the entertainment industry provides opportunities to create new and innovative engagement with consumers. This keynote conversation will reveal one such strategic relationship surrounding the film “Avatar” which yielded outstanding results.

Moderator: Scott Donaton, president and chief executive officer, Ensemble, an Interpublic

Company

Panelists: James Cameron, director and producer, “Avatar”

Ehtisham Rabbani, vice president, product strategy and marketing, LG Mobile Phones

Tuesday, October 12

Success Has Many Fragrances: An In-Depth Look at Global E-Commerce Titan Sephora

Being delivered by 2009 World Retail Hall of Fame inductee, this keynote presentation will take attendees on a journey through one of Louis Vuitton Moet Hennessey’s many successful names. Jacques Levy, award winner and highly regarded retail leader who has held previous positions at Disney and Staples International, will detail the successful mutlichannel e-commerce initiatives of one of today’s most iconic brands, Sephora.

Jacques Levy, global chairman and chief executive officer, Sephora Worldwide

Wednesday, October 13

Marketing’s NeXt Connect…The Business of Social Media

Nearly every business has some form of social media presence these days, which makes learning how to monetize its worth is one of the hottest, most current topics of today. This keynote panel presentation featuring sales and customer relationship management leaders, global business development experts, and social media royalty will address that question and offer actionable strategies for attendees to employ with their own business.

Panelists: Jack Dorsey, creator and chairman of the board, Twitter

Jeff Hayzlett, chief marketing officer, Kodak

David Jones, global chief executive officer, HAVAS Worldwide, Euro RSCG

Worldwide

Gary Vaynerchuck, author of The New York Times bestseller, “CRUSH IT!”

About DMA2010 Conference & Exhibition

The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma2010.org.

For information about DMA2010 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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