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DMA Elects G. Steven Dapper Chairman of the Board; Don McKenzie, Vice Chairman of the Board
Washington, DC, May 11, 2010 — The Direct Marketing Association (DMA) Board of Directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye as Chairman of the Board; and Don McKenzie, chief executive officer of Direct Group as Vice Chairman of the Board. The terms of office commenced at DMA’s Board meeting today in
Dapper, currently hawkeye’s chairman and founder has been an active participant within the direct marketing community for over 25 years and has been associated with DMA for more than 15 years. Previous to hawkeye, he was chairman/CEO of both Wunderman and Rapp Collins. Aspiring to build an agency from scratch where senior talent produces powerful, original creative driven by strategic insight and data analytics, he formed hawkeye in 2000 above his garage in
A native of
In addition to his current role with DMA, he also sits on the Dean’s Advisory Council of the business school at
Don McKenzie has more than 25 years of experience in executive management with 12 years in the direct marketing industry. He has effectively led profitable growth for many companies in addition to directing M&A, corporate turnarounds, and realigning leadership teams in order to address economic challenges and new market realities. Industry segments span print, direct mail, e-marketing, database services, online/web strategy and digital marketing initiatives. He has been group president for Transcontinental and Advo, both publicly traded companies, and CEO for CC3 and Direct Group, private equity and hedge fund-backed firms. He also led Petsky Pruner, one of the top investment banks in the industry.
McKenzie is CEO of Direct Group, a fully integrated direct marketing services provider; additionally, he serves as Vice Chairman of Budco, a leading fulfillment and direct marketing company that helps Fortune 500 companies build strong relationships with their key business, consumer, and employee audiences.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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