DMA Elects G. Steven Dapper Chairman of the Board; Don McKenzie, Vice Chairman of the Board

Washington, DC, May 11, 2010 — The Direct Marketing Association (DMA) Board of Directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye as Chairman of the Board; and Don McKenzie, chief executive officer of Direct Group as Vice Chairman of the Board. The terms of office commenced at DMA’s Board meeting today in Washington, DC.

Dapper, currently hawkeye’s chairman and founder has been an active participant within the direct marketing community for over 25 years and has been associated with DMA for more than 15 years. Previous to hawkeye, he was chairman/CEO of both Wunderman and Rapp Collins. Aspiring to build an agency from scratch where senior talent produces powerful, original creative driven by strategic insight and data analytics, he formed hawkeye in 2000 above his garage in Bronxville, NY, with his golden lab, Jessie. Today, hawkeye has over 300 partners in 10 offices throughout the US, Europe, and Asia, and creates integrated campaigns (about 70 percent digital) for over 20 Fortune 500 Companies.

A native of Iowa (the hawkeye state), Dapper has a passion and curiosity to dig deeper into consumer behavior and apply it to cutting edge, relevant ideas that deliver meaningful results for clients.

In addition to his current role with DMA, he also sits on the Dean’s Advisory Council of the business school at Iowa State University. He has been a member of the board of directors for the NYU Direct Marketing MBA program, and was a guest speaker at NYU’s Breakfast Dialogue “What’s Next for Direct and Interactive Marketing?” He has also been the past president of Siwanoy Country Club, home of the first PGA, and served on the Board of Directors for The Big Apple Circus in New York City. Dapper has lectured about direct marketing from Paris, to San Francisco, to Sydney, to Des Moines and has worked directly with CMO’s and clients such as: American Express; Time Life; BASF; L.L. Bean; Capital One; Alltel; AT&T; Microsoft; and Make-A-Wish.

Don McKenzie has more than 25 years of experience in executive management with 12 years in the direct marketing industry. He has effectively led profitable growth for many companies in addition to directing M&A, corporate turnarounds, and realigning leadership teams in order to address economic challenges and new market realities. Industry segments span print, direct mail, e-marketing, database services, online/web strategy and digital marketing initiatives. He has been group president for Transcontinental and Advo, both publicly traded companies, and CEO for CC3 and Direct Group, private equity and hedge fund-backed firms. He also led Petsky Pruner, one of the top investment banks in the industry.

McKenzie is CEO of Direct Group, a fully integrated direct marketing services provider; additionally, he serves as Vice Chairman of Budco, a leading fulfillment and direct marketing company that helps Fortune 500 companies build strong relationships with their key business, consumer, and employee audiences.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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