Direct Marketing Association Announces Partnership to Create Italian DMA

New York, NY, May 13, 2010 — The Direct Marketing Association (DMA) today announced a partnership with 4IT Group, an Italian marketing, communications, and information technology company, to develop an affiliate DMA in Italy. The launch coincides with 4IT Group’s DM Expo – Direct and Relationship Marketing, the first exhibition in Italy to address direct, personalized, and relationship marketing, taking place May 12-14 in Milan.

DMA and 4IT Group will work together to establish an Italian DMA which will provide a network and forum to enhance the knowledge and use of direct and interactive marketing communications, as well as advance the marketing and communications industry in Italy.

“This strategic partnership opens the European market for our US marketer, supplier, and agency members,” said Jodie Sangster, DMA senior vice president, education and global development, and keynote speaker for DM Expo. “It also lets us share over 90 years of expertise while garnering an influx of fresh information for our global portal. Exploring these new economic opportunities is just another way we are supporting and providing for our members as DMA leads the charge in developing a global direct marketing process through our many partnerships around the world.”

“Over the past three years a lot of work has been done with national operators in the direct marketing and direct mail sectors to get us to this point,’ said Valentina Carnevali, 4IT Group marketing and communication manager. “We are truly thrilled it has resulted in this strategic partnership with the industry’s most renowned and important Association. Establishing an Italian DMA will allow marketers and all professionals involved in the direct communication chain access to a unique network of professional experience while we stimulate the attention of national and European institutions.”

DM Expo, the first trade show in Italy covering the field of direct, personalized and relationship marketing, will be co-located with the Inprinting Conference & Expo dedicated to digital print technologies for business communications and the Omnicom Expo, an exhibition representing the ideas, products, and services used by marketing and communications companies. The show will represent product categories including: Direct Marketing Services (such as CRM, geomarketing, and field marketing); Direct Marketing Tools (such as variable data printers and envelope producers); Direct Marketing 1 To 1 (such as proximity and mobile marketing); Direct Marketing Data Bank (such as address suppliers and database companies); and Direct Marketing Distribution Services (such as email marketing, direct mail, and fulfillment).

Get Social with DMA

Join us on Facebook Join us on LinkedIn Follow us on Twitter

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

# # #

RSS Subscription