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DMA Fills Treasurer Position; Completes Current Slate of Board Officers
New York, NY, May 14, 2010 — The Direct Marketing Association (DMA) Board of Directors today announced Glenn S. Eisen, executive vice president, marketing for Guthy-Renker, LLC as Treasurer of the Board, completing the current slate of DMA Board Officers.
Eisen maintains responsibility for Guthy-Renker nutrition brands. Previously, Eisen held positions at both Vonage and America Online (AOL). While at Vonage he served as senior vice president of marketing and was responsible for all facets of marketing. At AOL he held a number of positions including senior vice president, marketing where he was in charge of customer acquisition.
With over 20 years of marketing experience, Eisen is a recipient of numerous awards including a 2006 Effie Award which encourages effectiveness among the marketing communications industry recognizing the most effective advertising efforts in the
Eisen joins DMA Chairman of the Board, G. Steven Dapper, chairman and founder of hawkeye; Vice Chairman, Don McKenzie, chief executive officer of Direct Group; and Secretary, Brian Wolfe, executive vice president, consumer marketing and sales for Time, Inc.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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