DMA's Committee on Environment & Social Responsibility Announces Paulette Kranjac as New Committee Member

Washington, DC, May 27, 2010 — The Direct Marketing Association’s (DMA) Committee on Environment and Social Responsibility (CESR) today announced Paulette Kranjac, president and chief executive officer of List Process Direct, as its newest committee member.

Comprised of executives from member companies, DMA’s CESR works to identify challenges germane to direct marketing companies being good corporate citizens, recommend best practices to the direct marketing community and DMA’s Board of Directors, as well as influence DMA members to make progress on these challenges over time. The CESR’s two subcommittees focus on helping member organizations understand and make progress on environmental issues and e-commerce integrity issues as relevant to the entire community.

“The Committee is fortunate to have Paulette as its newest member,” said Senny Boone, DMA senior vice president, Corporate & Social Responsibility. “Our goal is to bring in professionals who the Committee believes can help move environmental stewardship for marketers in the right direction; individuals who continue to examine ways marketers can participate in advancing practices that aid the society as a whole. We felt, and DMA’s Board agreed, that Paulette Kranjac was just such a person.”

Kranjac is currently president and chief executive officer of List Process Direct. She is a pioneer in the package insert industry and was awarded for her outstanding contributions in the field with DMA’s Insert Media Council Award in 2007. She has focused on serving clients through effective attentiveness to their circumstances and their challenges. Kranjac has published numerous articles in a variety of publications including Direct, DMNews, and Target Marketing.

For more information please visit www.dmaresponsibility.org.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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