Direct Marketing Association Announces Education Marketing Council

New York, NY, September 1, 2010 — The Direct Marketing Association (DMA) today announced the Education Marketing Council (EMC) created to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources to help member institutions best serve their students.

An affiliate of DMA, EMC is a nonprofit, information-sharing partnership dedicated to providing insightful and actionable resources that help members market their institutions more effectively, while adhering to an established code of ethical standards.

“Access to higher education is critical to the future success of the American economy as it demands a more educated workforce,” said Steve Isaac, Chairman of the Education Marketing Council and Chief Executive Officer of EducationDynamics. “The Education Marketing Council was created to identify and advocate marketing practices in post-secondary education that are in the best interest of students and the institutions that serve them.”

The Education Marketing Council will host a special kick-off meeting at DMA’s annual conference, DMA2010, on Tuesday, October 12, 2010. This Town Hall meeting will provide an overview of the council, membership and benefits, as well as provide an opportunity for participants to vocalize concerns in their industry.

EMC’s founding sponsors include:

· All Star Directories

· Avenue 100

· Classes USA

· College Bound

· CUNet

· Datamark

· EducationDynamics

· Greenwood and Hall

· LeadsCon

· PlattForm Advertising

· Quin Street

· XL Education

To implement its mission, EMC has established a series of goals to serve post-secondary education in benchmarking its best practices in marketing. EMC will also provide a code of best practices; guidelines for effective advocacy; research; an online forum; as well as a resource directory for schools seeking service providers. EMC acts through five working committees: the Marketing Committee; Organizing Committee; Membership Committee; Best Practice Committee; and the Education Committee, all overseen by its Board of Directors.

Membership to the Education Marketing Council is open. All employees associated with accredited and/or state licensed post-secondary schools, as well as individuals associated with organizations that provide marketing support to those schools, are invited to join.

For more information or to become a member of the Education Marketing Council, please visit www.educationmarketingcouncil.com.

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About the Education Marketing Council (EMC)

The Education Marketing Council, an affiliate of DMA, is an information-sharing partnership established in May 2010 by twelve founding sponsors. The aim of EMC is to organize and galvanize the thought leadership in the education field by recognizing and promoting ethical marketing practices in postsecondary education as seen through the best interests of students and their institutions. EMC is dedicated to providing insightful and actionable resources that help our members market their institutions more effectively while adhering to an established code of ethical standards. EMC takes action through five working committees: Marketing Committee, Organizing Committee, Membership Committee, Best Practice Committee and Education Committee. For more information about EMC, its mission and founding sponsors, visit www.educationmarketingcouncil.com.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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