NCDM 2010 The Conference for Engaging Customers Using Data & Technology

Keynote Speakers Announced

New York, NY, September 27, 2010 — The Direct Marketing Association today announced Don Peppers, founding partner of Peppers & Rogers Group; Dave Frankland, senior analyst, Forrester Research; and Perry Cooper, senior vice president, direct and digital marketing and fan analytics for the National Hockey League keynote speakers for the upcoming 2010 NCDM Conference.

Today’s challenges need strategically developed solutions. Companies that properly leverage their database will maximize customer relationships and streamline their return on investments. This conference presents industry experts and hard-hitting case studies from numerous verticals including financial services; retail; automotive; publishing; nonprofit; and more. Attendees will learn the latest strategies and methodologies in gathering, analyzing, leveraging, and protecting their most valuable and profitable business asset — their customer data.

NCDM 2010 will take place December 13-15, at the Marriot Doral Golf Resort & Spa in Miami, Florida.

Monday, December 13

· Death by Word-of-Mouth: New Realities for Database Marketing

Don Peppers, Founding Partner, Peppers & Rogers Group

12 p.m. — 1:30 p.m.

During this keynote presentation, Peppers will cover: how customers are using social media and the implications for businesses; “network analysis” and “sentiment analysis” tools for understanding social networks; best practices for using social media to build deeper customer relationships; and how to generate trust for your brand.

Tuesday, December 14

· Marketing Industry Insider Panel: Evolving from Database Marketing to Customer Intelligence

Moderator: Dave Frankland, Senior Analyst, Forrester Research

Additional panelists to be announced.

9:15 a.m. — 10:15 a.m.

Join senor marketing professionals from leading companies to get their perspective on the next wave of innovation in database marketing that will drive profitable business decisions. As new technologies are developed for mobile, measurement, and integration; and creative ways of analyzing data are implemented, database marketers are leaving their cubicles and finally holding their place in the C-suite.

Wednesday, December 15

· Using Digital Consumer Insights to Guide Strategy, Programming & New Business Models

Perry Cooper, Senior Vice President Direct & Digital Marketing and Fan Analytics, National Hockey League (NHL)

9:15 a.m. — 10:15 a.m.

In this keynote, Cooper will share how the NHL uses web analytics and digital customer insights to not only inform, but also direct strategy, programming, and new business models. Specifically, he will detail how they use insights into their fans to customize digital video, keep displaced fans engaged, monetize the digital prime time audience, and export content internationally with the ultimate goals of driving sales and deepening a fan’s engagement with the sport.

For more NCDM 2010 information or to register, please visit www.ncdmevents.com.

About NCDM

The National Center for Database Marketing (NCDM) Conference (www.ncdmevents.com) is dedicated exclusively to the database marketing industry. NCDM is held once a year and brings marketing and technology decision-makers together to find practical approaches to today’s marketing challenges using customer data and technology.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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