Two Live Video Streaming Sessions at DMA2010

~ CEO LARRY KIMMEL’S OPENING REMARKS ~

~ SOCIAL MEDIA FACE-OFF ~

New York, NY, October 5, 2010 — The Direct Marketing Association (DMA) today announced live video streaming for two Monday DMA2010 sessions: CEO Larry Kimmel’s opening remarks; and Social Media Face-Off, where 10 digital gurus will duke it out as they try to monetize social media marketing.

The global community is invited to watch DMA Chief Executive Officer, Larry Kimmel’s opening remarks on Monday, October 11, at 8:30 a.m. Pacific Time. Kimmel is set to discuss where marketing is today and where it’s heading. Phase 1 of DMA’s new website will also be revealed that morning. The live video stream will be available on the new site by visiting www.newdma.org.

“How do I monetize social media for my organization?” It’s one of the most important questions for marketers today, and the public is invited to watch the discussion. Social Media Face-Off at 4:25 p.m. Pacific Time, is the session where the gurus representing Appssavvy, Rapleaf, Big Fuel, Darden Restaurants, and more, will try to answer the question. Viewers will be able to have a say in the Face-Off results by texting Social to 44264; they can ask a question during the debate by texting Ask a Question to 44264. (Text voting provided by Mobile Fusion. Message and data rates may apply.)

The DMA2010 Conference & Exhibition is being held October 9-14 in San Francisco, California. To view the Larry Kimmel remarks and Social Media Face-Off live video streams, please click here during session times.

About DMA2010 Conference & Exhibition

The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma2010.org.

For information about DMA2010 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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